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Books by Luc Dupont






1001 Advertising Tips(2nd Edition)
by Luc Dupont
Paperback, 290 Pages, Published 1998 by White Rock Publishing
ISBN-13: 978-0-9699834-0-8, ISBN: 0-9699834-0-9

"Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - The importance of positioning your product or service - Creating high-impact illustrations - Using layout and typeface to generate business - Maximizing your results ..."






1001 Advertising Tips
by Luc Dupont, Josh Wallace
Paperback, 341 Pages, Published 2006 by Transcontinental
ISBN-13: 978-0-9738355-1-9, ISBN: 0-9738355-1-6

"1001 Advertising Tips explains what works and what doesn’t in advertising. Written in how-to terms, this book is a step-by-step guide to create advertising that sells.Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers:-- the types of words that persuade-- the images that grab consumers’ attention-- how to w ..."






Images That Sell
500 Ways to Create Great Ads
by Luc Dupont, Claude Cossette
Paperback, 267 Pages, Published 1999 by White Rock Pub
ISBN-13: 978-0-9699834-4-6, ISBN: 0-9699834-4-1

"Images That Sell shows you how to motivate people with images. With clarity and insight, it explains: 1) How consumers respond to advertising images 2) How to choose the right image for your product or service 3) Which images attract the most attention 4) Which images are the most easily memorized 5) How you can communicate more persuasively with your visuals Reproducing over 500 high-powered ad images in full color, this book delive ..."






The German MG 34 and MG 42 Machine Guns
In World War II (Classic Guns of the World)
by Luc Guillou, Erik Dupont
Hardcover, 80 Pages, Published 2020 by Schiffer Military History
ISBN-13: 978-0-7643-5936-1, ISBN: 0-7643-5936-3

"The German MG (Maschinengewehr) 34, along with the later-war MG 42, was a recoil-operated, air-cooled machine gun and is considered the world’s first general-purpose machine gun. Considered the most advanced machine gun in the world at the time, its ease of mobility and high rate of fire—900 rounds per minute—made it ideal both for infantry and antiaircraft use. First entering service during the Spanish Civil War in 1936, it remained in ..."






L'oeil décloisonné
Pierre Dansereau, 1911-2011
by Luc Dupont
Published 2011
ISBN-13: 978-1-4123-7631-0, ISBN: 1-4123-7631-9






Video en Latinoamerica
Una Historia Critica
by Vv.Aa, Itziar Ortuondo Belamendia, Raul Zelik, Mikel Zárate Lejárraga, Tomeu Pons Caldentey, Haruki . Murakami, Manuel Crespillo Bellido, Devi Amanda, Abel Camacho Romero, Pasquale Festa Campanile, Samuel J. Fomon, G. Bermudez Castillo, Garzon Cespedes Fra, Bell Quentin, Aulestia Kepa, Edurne Otaegi Azkune, Ira N. Levine, Aguilera Gemma, Alberto Prego Axpe, Antonio Rodríguez Almodóvar, Mogrobejo Endika De, Joanne K. Rowling, Patxi Zubizarreta, Reemtsma Jan Philip, Chinchetru Perez Felisa, Carlos Becerra Villar, Rafael García Santos, Beatriz García Rodríguez, Hilton Sylvia Lyn, Bassedas Eulalia, Patziku Perurena, Ernesto Cid Palacios, Lopez Crespi Miguel, Laura Ed. Baigorri, Carlos Garrido, Arthur Miller, Antonio Altarriba, Jon Arretxe, Olivier Seban, Pagola Rosa Miren, Casanova Gonzalez-Ma, Balzola Asun, Philip Wilkinson, Dale B. Harris, Anton Buero Vallejo, Fort Carmina, Clavell James, William Golding, Christiane Barckhausen-Canale, Beatriz. Russo, Mary Wollstonecraft Shelley, Calzada Macho Isidoro, Julio Grafe Arias, Lisa Appignanesi, Jessica Craig-Martín, Antonio Escudero Musolas, Josu Granja, Mijail Se Gorbachov, Sotelo Blanco Olegario, Adele Ashworth, Jasone Osoro Igartua, Carol L. Dow, Miguel Ruiz, Elfriede Jelinek, Jesús-Luis Cunchillos, Alvarez Enparantza, I. A. Kapandji, Javier Tapia Rodríguez, Llona Larrauri Jesus, Julien Green, Scott Westerfeld, Nieves Nueno Cobas, Sergio .- Arlandis, Dolores Juliano Corregido, Gomez Patarroyo Eduardo, Sealtiel Alatriste, Víctor Moreno, Emiliano Jiménez Hernández, Garcia Lorca Federic, Blas Parra Diaz, Miguel Porta Perales, Luca Novelli, Shinn Florence Scov, Salvador Tavora, Antonio Castillo Ojugas, Mónica A. Gorenberg, Fernando Valls, Peter Ruber, Antonio Carrillo Alonso, Flavell John H., Pérez Bástias Luis, Torroba Tomas, Pasqual Alapont Ramon, Shimose Alvarez Pedro, Burns David D., Markus . Zusak, Federico Volpini Sisó, Beatrice Hollyer, James Hynes, Garcia Santesmases Antonio, Aingeru Epalza, Defoe Daniel, Hazel Raven, María Elena Moyano, Kerry Usher, Mervyn Len, Celia .- Fernández Prieto, Raquel Álvarez Corredera, Lewis Carroll, King Susan, Gonzalo Penalva, Barry Stevens, Lorraine C. Ladish, Armando Matias Giu, Dougal Dixon, Sparks Nicholas, Gonzalo Romero Izarra, Ralf Dahrendorf, Norah Gillow, Michael Farr, Quim Canals, Cook Alexandra Parm, Kirmen Uribe Urbieta, Carbonell Ladish Lo, Diego Martinez Barrio, Yung Un Han, José Antonio Muñoz, Jaime Cobreros Aguirre, Balboa David-Deena, Ross Ronald-Milner, Osborne-Mcknight Juliene, Woody Allen, Wolfgang Koeppen, Silver Ravenwolf, Iturriaga Juan Manu, Alday Jesus Maria, Macario Polo Usaola, Carreras Concepcio, Gillian Bradshaw, Joxantonio Ormazabal, Fergusson Bruce, Michael Ende, Javier Barcelona Llop, Joan Mari Irigoien, Attilio Brilli, Paul Wonnacott, Mantak Chia, Carrol Lee, Guillermo Meaza Rodríguez, Bofill Ricardo, Shakespeare Willliam, Morris /Vicq, Erberto Petoia, Gaspar Avila De, Wil Huygen, Plata Parga Gabriel, Kuoni Bignia, Claude Kappler, Antton Kazabon Amigorena, Miguel Tirado Zarco, Gaja Raimon, Josep Solervicens, Salgari Emilio, Federico García Lorca, Xabier Etxaniz Erle, Pedro Palao Pons, Teresa Herrero, Trevor J. Dadson, Jorge Olcina Cantos, Jordi Assens Serra, Gotzon Garate, Lindstrom Wendy, Kirsta Alix, Michel T. Ardan, Rio Raigadas David, Christian Galvez, Stephen . King, Anton Erkoreka, Dr. Gary Small, Alfonso R. Castelao, Edward R. Rosset, Grupo Método, Maite Paliza Monduate, Recopilación Isaac Asimov, Álvaro Mutis, Maccarthy Michael J., Garzon Saez Jose, Saul Yurkievich, Rafael González Orejas, Jorge De Oteiza, Arantxa Iturbe, Cynthia Kane, Salvador Salort Pons, Iribarren Berrade Domenig, Giménez Saurina, Raimon Panikkar Alemany, Richard Rorty, León Zeldis Mandel, Murray W. Nabors, Joaquín Callabed, Lorenzo.- Gomis, Carl Fuentes Macias, Herrera José Díaz, Xabier P. Docampo, Pablo Martín Asuero, Cooper James Fenimo, Felipe Iguíñiz Gutiérrez, Dino Salinas Fernández, Wagner Mcclain Florence, Robert Ervin Howard, Elia Barceló Esteve, Nicholas Victor Sekunda, Anthony Mccarter, Gomez Ugarte Amado, Rosa Peñasco, Erich Fromm, C. K. Prahalad, Jean-Claude Carriere, Anne-Sophie Baumann, Albert Camus, Francisco Asensio Acero, Andrea Camilleri, Marga Muñoz López, Raúl Berzosa Martínez, Zorrozua Julen, Luis Caeiro Izquierdo, Guillermina Mekuy, H. A. Parkyn, Lázaro Covadlo, Ander Manterola, Juan Antonio Letamendía, Guillermo Lorenzo González, Rolena.- Adorno, Francisco Ferrer Lerín, Gafo Fernandez Javier, Rafael Aguirre Franco, Bonifacio Fernández García, Santiago. Palomero Plaza, Maurice Leblanc, Charles Dickens, Mireille Dallance, Raúl Heras, Biblioteca De Andalucía, Monestiroli Antonio, Hector Yanover, Joseba Juaristi Linacero, Skarmeta Antonio, Isaac Amigo Vázquez, Bronte Charlotte, Hans Küng, Emma Micheletti, Serge Gainsbourg, Claire Gordon, Tusell Javier, Irisarri Angeles De, Eduardo Iáñez Pareja, Caroline Lawrence, Fidel González Fernández, Tom Wolfe, Juan Garmendia Larrañaga, Javier Salinas Gabiña, Christian Wehr, Álvaro Gurrea Saavedra, Alfredo Alvarez, Louise Rennison, Nitya Lacroix, Jean-Paul Wicky, Alan Rusell, Mary Balogh, Tomasi Di Lampedusa, Mercedes. Chozas, Becky Lawton, Ludo De Witte, Marcello Argilli, Sturlese Patricio, Jeffrey.- Archer, Garcia Marquez Gabr, Luis Gasca Burges, Alejandra Vallejo-Nágera, H. P. Lovecraft, Tomoko Ohmura, Julio Espinosa Guerra, Ramón Cote Baraibar, Rosa Serrano Llàcer, Jesús Mollà Castell, Simonetta Agnello Hornby, A. Gonzalez Hermoso, C. Romero Duenas, A. Cervera Velez, Bermejo-Pujante, Gianni Rodari, Marco De Cesaris, Anne . Perry, Laura Bossi, Mario Roso Luna, Ramón Saizarbitoria, Jesus Rubio Jimenez, Rossardi Orlando, Val Mcdermid, Manuel Pereira Quinteiro, Émile Durkheim, Eduardo Mendicutti Rodriguez, Loretta Chase, Aitor Arana, Caldwell B. Esselstyn, Amos Oz, Francisc Ruiz Gomez, Bjorn Sortland, Rafael Maria Baralt, David Castillo, Wolfgang Wöbking, Antoni Pitxot, Sanz Joseba, Josep Maria Reguant, Xabier Kintana, Alexis Díaz Pimienta, Julián Martín Abad, Umbral Francisco, Charriere Henri, Sheri Holman, Katz Sandor Ellix, Tomas Abella, Marian Keyes, Carme Valero Garces, Cristòfol-A. Trepat, Stephen Farthing, Matthew Lipman, Jaime Alvar Ezquerra, Edward J. Tarbuck, Ducourant Arlette, José Román Flecha, Moret Xavier, Richeri Giuseppe, Alfonso Abecia Martínez, Ulrike Dahm, Jack Mcdevitt, Claude Tardat, Deborah Ellis, Pilar Iparraguirre Lazkano, Sanna Lucy, Edward W. Said, Juan José Javoloyes, Fernando Díaz-Plaja, Tomi Ungerer, Colectivo Elhuyar, Jolman. Trujillo, Francesc Parcerisas Vázquez, Malory Sir Thomas, Alejos Luis, Claudia Hellmann, Barbara Nadel, Smith Wilbur, Josh Baran, John Speirs, Luis Cortes Rodriguez, Ángel Montenegro Duque, James Cowan, Lincoln Taiz, Henryk Sienkiewicz, Leyre Bozal Chamorro, Antonio Mestre Sanchis, Cees Nooteboom, Peter Gratzer, Pablo Sanz Martínez, Robert Louis Stevenson, Gardner Francis Fox, Leilah Wendell, C.G. Jung, Fernando Fernán-Gómez, Alasdair Barcroft, Sanabria Carolina, Michael Shermer, Marina Tsvietáieva, Emilio Casares Rodicio, Mitchell Margaret, Merce Company González, Jon Mirande, Seneca Lucio Anneo, Eden Maguire, George Orwell, Castañer Xesqui, Emerald O'callaghan, Louis François.- Gille, Aurelio Asiaín, Adolfo Patier, José Ramón Recalde, Pepe Monteserin Corrales, Hugo Cornwall, Luis Antonio Sierra, Platón Aristófanes, Ramón Esparza Estaun, Philippe Caillé, Joan Tello Brugal, Vasili Grossman, Martyn Bedford, Josef Zementbauer, Strausfeld Michi, Lasheras Javier, Luis Lara, Stephen Harrod Buhner, Maurice Maeterlinck, Peter J. Hawkins, Maria Victoria Reyzabal, Pedro Rúiz Pérez, Komako Sakai, Faustino Vellosillo, Fernando Aramburu, Ferrer-Vidal Turull, Luis García Ballester, Ángel Sabugo Pintor, Guareschi Giovanni, Joel Levy, Miguel Ángel Essomba, Alfred Bosch, Michael A. Stackpole, Gustavo Bertolotto Vallés, Oliverio Girondo, Rafael Osuna Luque, María López Vigil, Ramon Folch, Herbert Alottman, John Von Düffel, Debray Regis, Julio Verne, Javier.- García Cellino, Pascual Charo, Rafael Llopis Paret, Hurtado Diaz Ferran, Monk Karyn, John Allen Paulos, Fernandez De Larrino, Goscinny/Uderzo, Fina Niubo Prats, Sebastian Balfour, Federico González, Claire Messud, Muriel Barbery, F. Serrano Estrella, Wesley K. Clark, Manuel Garcia Viño, J.M. Quero, Fernandez Paz Agustin, Richard Bandler, Ellery Queen, Marcel Proust, Bosque Ignacio, Renzo Barsotti, Gonzalo Giner, Silas Urbión, Al Salgado Martinez, Corpas Juan Ramon, Mustapha Tlili, Maria Ametova, Constance Kamii, Jean Francois Revel, Lidio Nieto Jiménez, Glow Meredith, Hideaki Chijiiwa, Felix Rotaeta Otegui, Anjel Lertxundi, Howard Pyle, Weis Margaret-Hickma, Wilkie Collins, Martinez Lezea Toti, Joseba Sarrionandia, Jean-Claude Fredouille, Peter Brook, George Eckes, Sue Grafton, Francisco Gimenez Gracia, Oriente Gallo Ruiídarzseud., Adolfo Calatayu, Vladimir Kaminer, Monica Quijada, Charles-Emmanuel Dufourcq, Salvador Herráiz Ambid, José Antonio Mujika, Burroughs Edgar Rice, Saint Drome Oreste, Maurizio Calvesi, Iñaki Zubeldia Otegui, Sumaya Farhat-Naser, Nin Anaïs, Adolfo.- Sánchez Vázquez, James Hadley Chase, Rafael Marin, Stefan Zweig, Agustín García Alonso, Olga De Hartmann, Tomás Sala Franco, Pablo Neruda, Alcides Arguedas, Luis Del Val, Alberto Irigoyen, Anna Andreevna Ajmatova, Pears Iain, Max Zerwick, Daniel Hiernaux, Angel. Garcia Galiano, Waller Robert, Nathaniel Branden, Mark Bowden, Gene Ringgold, Pedro Martín Villa, Guillermo Ormazábal Sánchez, L. Frank Baum, Ann Ward Radcliffe, Domingo Sanchez-Mesa, Raymond Dextreit, Miquel Emilio Valdivielso, Hans Jurgen Eysenck, Lope De.- Vega, Rafael Puyol, Friedrich Nietzsche, Pere Vivas, Sarah Jordan, Émile Ajar, Bruce H. Lipton, Jack J. Kanski, Manuel. Alvar Ezquerra, Junichiro Tanizaki, Kevin.- Vennemann, Gail Anderson Dargatz, Huston Smith, Robert S. Bobrow, Caro Baroja Julio, Jeffry Frieden, Christie Agatha, Maquiavelo Nicolas, Francisco.- Bejarano, Gomez Tejedor Jacin, Fritz Baumgart, Alejandro Jodorowsky, Milan Kundera, Ramón Irigoyen Larrea, Blas De Otero, Carolyn Burke, Rick Moody, Ibabe Enrike, Scott Bradfield, Muñoz Pedro, Robert Walser, Amparo Amorós, Stefano Zuffi, Adele Mailer, Alberto Vazquez-Figueroa, Rubén Solís Krause, Salvador Pániker Alemany, Albert Racinet, Cristina Álvarez Santiago, Michael Verney, Nieländer Peter, Alonso Erausquin Manuel, Pedro M. Lamet, Yolanda López Iglesias, Rachel Carlton Abrams, Mariano Bueno Bosch, James C. Hunter, Ángeles Barrio Alonso, Tomás Calvo Buezas, Marianne Curley, David Wingrove, Luciano Violante, Barberán Domínguez, Olympia B. González, Daniel Reid, Domingo Comas Arnau, C. Alemany Bay, Jennifer Polhman, Marco Tulio Cicerón, Alma Guillermoprieto, Giovanni Cianti, Alfr Alonso Allende, César.- Muñoz Arconada, Gimenez Frontin Jos, Harry Harrison, Isabelle Franco, Fernando Enríquez Rodríguez, Aixala Pep, Ramon Gutierrez, Zarco Gutierrez Ped, Fernando Pedro Perez, Alice Borehardt, Philippe Ganier-Raymond, Regis Durand, Carlos Bacigalupe, Mario Lodi, Lasanta Casero Pedro, Manuel Moreno Alonso, Daniel Sillescu, Jo Beverley, Izabella Wentz, Felipe Fernández-Armesto, Cris Montero Garcia, William L. Shirer, Maria Isabel Mijares, Veres Cortes Luis, Magda Fernández, Francesc Salva Ribas, Hong Ying, Jose Maria Parreno, Cayo Plinio Segundo, Claudio Maiz, Guillen G., Joel Franz Rosell, Vandenberg Philipp, Sara A. Palicio, Bartolome Pons Esther, John J. Macionis, Jim Hicks, Gustavo Nanclares Gómez, W. Howells, Caroline Bretherton, Rafael Martínez Nadal, Antonio. Miguez Macho, Gabriel Andrade, Lincoln Child, Mariano Vázquez Alonso, Piotr Ilyich Tchaikovsky, Clive Cussler, Ian Gibson, Gustavo Bueno, Kerr Philip, Monica Carreira Gonzalez, Lynda Gratton, Helen Fielding, Casas José Luis, Faye Jean Pierre, Pat Crocket, Emile Borel, Henning Mankell, Barroso Ayats Miguel, Adams Scott, Silva Jose, Ángel Gutiérrez Valero, Carmen Bernárdez Sanchís, Paco Torreblanca, William A. Macgarey, Montignac Michel, Vasili Yan, Alfredo Bryce Echenique, Miranda Gray, Rosalind Miles, Nevot Luna Antonio, Paul Larivaille, Fe Domenech Betoret, Rrose.- Sélavi, Nina Nikolaevna Berberova, Borysenko Joan, Roberto Federico De, Magda Bandera Conejo, Xavier Doménech Antúnez, Derek Parfit, Maerker Christa, Fernando Bernal, Xavier Moreno Julià, Hans Jurgen Press, Fernando.- Iwasaki, Enrique Rojas, Lloyd Bradley, José Luis Cano, Sheldon Sidney, Samuel Beckett, Jorge Loring Miró, Domingo Villar, Amalia.- Bautista, Alfonso. Lopez Gradoli, Luisa Castro Legazpi, Lutterjohann M., Inazio Mujika Iraola, Bonnie Burnard, Russ A. Rueger, Marion Zimmer Bradley, C. S. Lewis, Poe Edgard Allan, Alvaro Gurrea Saavedra, Fernando Cuetos Vega, Harriet Beech Stowe, Esther Hicks, Stephane Frattini, Andres Neuman, Miguel Delibes, José Hernández, Lynn V. Andrews, Jaume Miquel Peidró, Jo Nesbo, José Esteban, Ursula Markham, Steven Isserlis, Greg Stafford, Charles Ronsac, Xun Lu, Eloisa James, Sue Knight, Raul Rojo Martinez, Alex Comfort, Burribus F. Skinner, Covadonga O'shea, Juan Miñana, Camilo José Cela, Tomás García Yebra, Gianni Vattimo, José María.- Salaverría, Jose Aranda Aznar, Nigel Fabb, Ricardo Menendez Salmon, Marie Pierre Perdrizet, Geoffrey Parker, Consuelo García Gallarín, Pablo Mérida, Mariano González Ramírez, María Marsá Vila, Andres Soria Olmedo, Jan Harold Brunvand, John Robert Ward, Pedro Fernández Barbadillo, Katinka Roses Becker, Tony Buzan, Jason Elliot, Luc Dupont, Oded Shenkar, Mario Bellatin, Atxaga Koldo, Marmelo Manuel Jorge, Philippe Grimbert, Rubén Caba Martín, Sanchez Sury, Kortadi Edorta, Jesus Arango Fernandez, Antonio Rubio, J. M. Heredia, Garcia Trevijano Antonio, Josef Skvorecky, Michel Senecal, Joaquin Fernandez Garcia, Artemio Zarco Apaolaza, Hosseini Khaled, Katherine. Neville, Federico Beigbeder Atienza, Úrsula Schulz-Dornburg, Ibsen Henrik, Pere Gimferrer
Paperback, Published 2008 by Brumaria
ISBN-13: 978-0-09-788481-3, ISBN: 0-09-788481-2






Téléréalité
Quand La Réalité Est Un Mensonge
by Assortments -. Target, Luc Dupont
Paperback, Published 2007 by Les Presses De L'universite De M
ISBN-13: 978-0-00-001741-3, ISBN: 0-00-001741-8






Le laboureur D'ondes
Guy Mauffette : portrait de sie`cle avec homme de Radio
by Luc Dupont
Published 2005
ISBN-13: 978-1-4356-9856-7, ISBN: 1-4356-9856-8






1001 trucos publicitarios
by Luc Dupont
Paperback, 264 Pages, Published 2004 by Redbook Ediciones
ISBN-13: 978-84-7927-686-7, ISBN: 84-7927-686-X

"1001 trucos publicitarios es un practico manual para crear anuncios que vendan, y se ha convertido ya en la biblia del mundo profesional de la publicidad y el marketing en los paises de habla francesa e inglesa. Escrito en un lenguaje claro, conciso y directo, el libro ofrece centenares de ejemplos e ilustraciones publicitarias (ampliadas en esta edicion con referencias del ambito espanol), asi como explicaciones sobre el como y el porq ..."






1001 trucos publicitarios
(Spanish Edition)
by Luc Dupont, Jordi Colobrans Delgado
Paperback, 249 Pages, Published 2004 by Editorial Lectorum
ISBN-13: 978-970-732-083-3, ISBN: 970-732-083-4

"AAKER, David A. y John MYERS, Advertising Management, Englewood Cliffs, Prentice-Hall Inc., 1987, 564 págs. ... 1961, n. p. BAYAN, Richard, Words that Sell : The Thesaurus to Help you Promote your Products, Services, and Ideas, ... BOGART, Leo, Strategy in Advertising: Matching Media and Messages to Markets and Motivation, Chicago, Crain Books, 1984, 406 ... Why People Buy: Motivation Research and its Successful Application, Nueva Y ..."






Ukiyo, le monde flottant
essai d'anthropologie économique et sociale
by Luc DuPont
ISBN-13: 978-2-322-43478-7, ISBN: 2-322-43478-7






Comment me servir d'internet pour vendre mes produits
by Luc Dupont
Paperback, 202 Pages, Published 2008 by Éditions Transcontinental
ISBN-13: 978-2-89472-383-8, ISBN: 2-89472-383-0






Anna, ici et là
by Luc Dupont
Paperback, Published 2018 by Onlit Editions
ISBN-13: 978-2-87560-098-1, ISBN: 2-87560-098-2






1001 Trucs Publicitaires 3ème Edition(3rd Edition)
by Luc Dupont
Paperback, 260 Pages, Published 2005 by Les Editions Transcontinental
ISBN-13: 978-2-89472-255-8, ISBN: 2-89472-255-9

"Dans la troisième édition revue et enrichie de ce best-seller québécois traduit en anglais, en espagnol et en coréen, Luc Dupont vous révèle les meilleures recettes pour réaliser des publicités qui vendent, quel que soit votre budget. Prenant pour exemples des campagnes de marques connues, l'auteur vous explique comment tirer les ficelles pour attirer le consommateur. Il répond à des questions cruciales, comme: Quels sont les mots les p ..."






Le Feng Shui au bureau. Comment cette science millénaire peut favoriser votre succès professionnel.
by Luc Dupont
Paperback, 256 Pages, Published 2005 by Divers
ISBN-13: 978-2-89472-281-7, ISBN: 2-89472-281-8

"This brilliant Quebec bestseller (now translated into three languages) answers the question “Why does one advertisement succeed and another fail?” Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers … as well as the advertisers who use their services.Written in how-t ..."






la téléréalité ; quand la réalité est un mensonge"
by Luc Dupont
Paperback, 127 Pages, Published 2008 by Pu Montréal
ISBN-13: 978-2-7606-2068-1, ISBN: 2-7606-2068-9






1001 Advertising Tips
by Luc Dupont, Josh Wallace
Paperback, 200 Pages, Published 2006 by Westland Books Pvt Ltd
ISBN-13: 978-81-89975-12-8, ISBN: 81-89975-12-9

"Advertising Tips is a step-by-step - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerfu ..."






Le Gestionnaire proche
by Jean-Luc Dupont
Published 2021 by Editions Crescendo
ISBN-13: 978-2-89831-039-3, ISBN: 2-89831-039-5






Anna, ici et là
by Luc Dupont
176 Pages, Published 2018 by Onlit Éditions
ISBN-13: 978-2-87560-097-4, ISBN: 2-87560-097-4

"Anna, ici et là est le premier roman de Luc Dupont."






Comment bâtir sa stratégie média et publicité. Nouvelles plateformes et médias traditionnels
by Luc Dupont, Les Éditions Gid
Paperback, 407 Pages, Published 2018 by Les Éditions Gid
ISBN-13: 978-2-89634-381-2, ISBN: 2-89634-381-4

"Mine de rien, tout le modèle publicitaire est en train de se transformer à cause des nouvelles technologies, d'Internet, du numérique, des médias sociaux, de Netflix, de Spotify, de la mobilité et bientôt, de l'intelligence artificielle. Sans surprise, le rôle des médias et de la publicité évolue. Dans ce contexte changeant, ce livre vous explique comment investir efficacement votre argent dans les médias : . Comment maximiser vos inves ..."



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