1001 Advertising Tips(2nd Edition) by LucDupont Paperback, 290 Pages, Published 1998 by White Rock Publishing ISBN-13: 978-0-9699834-0-8, ISBN: 0-9699834-0-9
"Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - The importance of positioning your product or service - Creating high-impact illustrations - Using layout and typeface to generate business - Maximizing your results ..."
"1001 Advertising Tips explains what works and what doesn’t in advertising. Written in how-to terms, this book is a step-by-step guide to create advertising that sells.Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers:-- the types of words that persuade-- the images that grab consumers’ attention-- how to w ..."
Images That Sell 500 Ways to Create Great Ads by LucDupont, Claude Cossette Paperback, 267 Pages, Published 1999 by White Rock Pub ISBN-13: 978-0-9699834-4-6, ISBN: 0-9699834-4-1
"Images That Sell shows you how to motivate people with images. With clarity and insight, it explains: 1) How consumers respond to advertising images 2) How to choose the right image for your product or service 3) Which images attract the most attention 4) Which images are the most easily memorized 5) How you can communicate more persuasively with your visuals Reproducing over 500 high-powered ad images in full color, this book delive ..."
"The German MG (Maschinengewehr) 34, along with the later-war MG 42, was a recoil-operated, air-cooled machine gun and is considered the world’s first general-purpose machine gun. Considered the most advanced machine gun in the world at the time, its ease of mobility and high rate of fire—900 rounds per minute—made it ideal both for infantry and antiaircraft use. First entering service during the Spanish Civil War in 1936, it remained in ..."
L'oeil décloisonné Pierre Dansereau, 1911-2011 by LucDupont Published 2011 ISBN-13: 978-1-4123-7631-0, ISBN: 1-4123-7631-9
Téléréalité Quand La Réalité Est Un Mensonge by Assortments -. Target, LucDupont Paperback, Published 2007 by Les Presses De L'universite De M ISBN-13: 978-0-00-001741-3, ISBN: 0-00-001741-8
Le laboureur D'ondes Guy Mauffette : portrait de sie`cle avec homme de Radio by LucDupont Published 2005 ISBN-13: 978-1-4356-9856-7, ISBN: 1-4356-9856-8
1001 trucos publicitarios by LucDupont Paperback, 264 Pages, Published 2004 by Redbook Ediciones ISBN-13: 978-84-7927-686-7, ISBN: 84-7927-686-X
"1001 trucos publicitarios es un practico manual para crear anuncios que vendan, y se ha convertido ya en la biblia del mundo profesional de la publicidad y el marketing en los paises de habla francesa e inglesa. Escrito en un lenguaje claro, conciso y directo, el libro ofrece centenares de ejemplos e ilustraciones publicitarias (ampliadas en esta edicion con referencias del ambito espanol), asi como explicaciones sobre el como y el porq ..."
"AAKER, David A. y John MYERS, Advertising Management, Englewood Cliffs,
Prentice-Hall Inc., 1987, 564 págs. ... 1961, n. p. BAYAN, Richard, Words that Sell
: The Thesaurus to Help you Promote your Products, Services, and Ideas, ...
BOGART, Leo, Strategy in Advertising: Matching Media and Messages to Markets
and Motivation, Chicago, Crain Books, 1984, 406 ... Why People Buy: Motivation
Research and its Successful Application, Nueva Y ..."
"Dans la troisième édition revue et enrichie de ce best-seller québécois traduit en anglais, en espagnol et en coréen, Luc Dupont vous révèle les meilleures recettes pour réaliser des publicités qui vendent, quel que soit votre budget. Prenant pour exemples des campagnes de marques connues, l'auteur vous explique comment tirer les ficelles pour attirer le consommateur. Il répond à des questions cruciales, comme: Quels sont les mots les p ..."
"This brilliant Quebec bestseller (now translated into three languages) answers the question “Why does one advertisement succeed and another fail?” Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers … as well as the advertisers who use their services.Written in how-t ..."
"Advertising Tips is a step-by-step - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerfu ..."
"Mine de rien, tout le modèle publicitaire est en train de se transformer à cause des nouvelles technologies, d'Internet, du numérique, des médias sociaux, de Netflix, de Spotify, de la mobilité et bientôt, de l'intelligence artificielle. Sans surprise, le rôle des médias et de la publicité évolue. Dans ce contexte changeant, ce livre vous explique comment investir efficacement votre argent dans les médias : . Comment maximiser vos inves ..."