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Books by Professor Jacob Goldenberg
  | | Inside the Box A Proven System of Creativity for Breakthrough Results by Professor Jacob Goldenberg, Drew Boyd Hardcover, 272 Pages, Published 2013 by Simon & Schuster ISBN-13: 978-1-4516-5925-2, ISBN: 1-4516-5925-3 "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Want to be creative? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” id ..." |
 | | Cracking the Ad Code(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky, Professor Sorin Solomon, Amnon Levav, Ammon Levav Hardcover, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-85905-9, ISBN: 0-521-85905-0 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Creativity in Product Innovation by Professor Jacob Goldenberg, Professor David Mazursky, David Mazursky, Jacob Goldenberg Paperback, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00249-3, ISBN: 0-521-00249-4 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Creativity in Product Innovation(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky Hardcover, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-80089-1, ISBN: 0-521-80089-7 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Inside the Box(Unabridged) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Professor Jacob Goldenberg, David Drummond Audio, 525 Pages, Published 2013 by Highbridge Audio Audiobook, Cd, Unabridged ISBN-13: 978-1-62231-162-0, ISBN: 1-62231-162-0 "The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as pa ..." |
 | | Inside the Box(Reprint) A Proven System of Creativity for Breakthrough Results by Drew Boyd , Jacob Boyd Goldenberg Paperback, 272 Pages, Published 2014 by Simon & Schuster ISBN-13: 978-1-4516-5929-0, ISBN: 1-4516-5929-6 |
 | | Cracking the Ad Code(1st Edition) by Jacob Goldenberg , Sorin Solomon , David Mazursky , Amnon Levav , Ammon Levav Paperback, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-67597-0, ISBN: 0-521-67597-9 |
 | | Resistance to Innovation(1st Edition) Its Sources and Manifestations by Jacob Goldenberg , Shaul Oreg Hardcover, 208 Pages, Published 2015 by University Of Chicago Press ISBN-13: 978-0-226-63260-5, ISBN: 0-226-63260-1 |
 | | Creativity in Product Innovation by Jacob Goldenberg , David Mazursky Published 2002 by Cambridge University Press ISBN-13: 978-1-139-43226-9, ISBN: 1-139-43226-5 |
 | | Inside the Box The Creative Method That Works for Everyone by Drew Boyd , Jacob Goldenberg Paperback, 272 Pages, Published 2014 by Profile Books ISBN-13: 978-1-84668-625-2, ISBN: 1-84668-625-3 |
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Professor Jacob Goldenberg
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