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Books by Jacob Goldenberg
  | | Resistance to Innovation(1st Edition) Its Sources and Manifestations by Jacob Goldenberg, Shaul Oreg Hardcover, 208 Pages, Published 2015 by University Of Chicago Press ISBN-13: 978-0-226-63260-5, ISBN: 0-226-63260-1 "Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these early adopters” comprising only 20 percent of the consumer population. Shaul Oreg and Jaco ..." |
 | | Cracking the Ad Code(1st Edition) by Jacob Goldenberg, Sorin Solomon, David Mazursky, Amnon Levav, Ammon Levav Paperback, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-67597-0, ISBN: 0-521-67597-9 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Creativity in Product Innovation by Professor Jacob Goldenberg, Professor David Mazursky, David Mazursky, Jacob Goldenberg Paperback, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00249-3, ISBN: 0-521-00249-4 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Inside the Box The creative method that works for everyone by Drew Boyd, Jacob Goldenberg, Goldenberg Boyd Paperback, 288 Pages, Published 1782 by Profile Books Ltd ISBN-13: 978-1-84668-624-5, ISBN: 1-84668-624-5 "Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. T ..." |
 | | Inside the Box The Creative Method That Works for Everyone by Drew Boyd, Jacob Goldenberg Paperback, 272 Pages, Published 2014 by Profile Books ISBN-13: 978-1-84668-625-2, ISBN: 1-84668-625-3 "Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much c ..." |
 | | Cracking the Ad Code(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky, Professor Sorin Solomon, Amnon Levav, Ammon Levav Hardcover, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-85905-9, ISBN: 0-521-85905-0 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Inside the Box(Reprint) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Jacob Boyd Goldenberg Paperback, 272 Pages, Published 2014 by Simon & Schuster ISBN-13: 978-1-4516-5929-0, ISBN: 1-4516-5929-6 ""The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of "Drive"). The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engen ..." |
 | | Inside the Box Why the best business innovations are right in front of you by Drew Boyd, Jacob Goldenberg 409 Pages, Published 2013 by Profile Books ISBN-13: 978-1-84765-870-8, ISBN: 1-84765-870-9 "They discovered successful patterns in music and created a sophisticated set of reusable music-making templates that allowed them to generate one ... Mystery author Agatha Christie used them too: a dead body is discovered; a detective examines the crime scene, collects clues, ... She is the best-selling novelist of all time." |
 | | Cracking the Ad Code South Asian Edition by Jacob Goldenberg Paperback, Published 2011 by Cambridge University Press ISBN-13: 978-1-107-64647-6, ISBN: 1-107-64647-2 |
 | | Creativity in Product Innovation by Jacob Goldenberg, David Mazursky Published 2002 by Cambridge University Press ISBN-13: 978-1-139-43226-9, ISBN: 1-139-43226-5 "This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused." |
 | | Creativity in Product Innovation by David Mazursky, Jacob Goldenberg ISBN-13: 978-0-511-67490-7, ISBN: 0-511-67490-2 |
 | | Resistance to Innovation Its Sources and Manifestations by Jacob Goldenberg, Shaul Oreg 208 Pages, Published 2015 by University Of Chicago Press ISBN-13: 978-0-226-23732-9, ISBN: 0-226-23732-X "“Perceptions of Organizational Readiness for Change: Factors Related to Employees' Reactions to the Implementation of Team-Based Selling.” Human Relations 53 (3):419–42. Fugate, Mel, Angelo J. Kinicki, and L. Christine Scheck. 2002. “Coping with an Organizational Merger over Four Stages.” Personnel Psychology 55 (4): 905–28. Gatignon, H., J. Eliashberg, and T. S. Robertson. 1989. “Modeling Multinational Diffusion Patterns: An Effic ..." |
 | | Inside the Box A Proven System of Creativity for Breakthrough Results by Jacob Goldenberg, Drew Boyd 272 Pages, Published 2013 by Simon And Schuster ISBN-13: 978-1-4516-5930-6, ISBN: 1-4516-5930-X "... September 2011. So the rescue team had to "put every option”: Rob McGee from the United States Mine Rescue Association, interviews ... The audience roared with laughter: Mike Armgardt at Discovery World museum, interview with the authors, July 26, 2011. "Facebook is ... CHAPTER 4. BE FRUITFUL AND MULTIPLY "As the largest retailer in the world”: Rovert Enstad, “Girder Tops Sears 'Rock,' ..." |
 | | Inside the Box A Proven System of Creativity for Breakthrough Results by Drew Boyd, Jacob Goldenberg Published 2013 by Highbridge Company ISBN-13: 978-1-62231-163-7, ISBN: 1-62231-163-9 "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture." |
 | | Creativity in Product Innovation by Jacob Goldenberg, David Mazursky Published 2010 ISBN-13: 978-0-511-66880-7, ISBN: 0-511-66880-5 |
 | | Creativity in Product Innovation by Jacob Goldenberg, David Mazursky Published 2010 by Cambridge University Press ISBN-13: 978-0-511-67446-4, ISBN: 0-511-67446-5 |
 | | Dan's Box Level 2 ELT Edition (Cambridge Storybooks) by John Prater, Various Others, Jacob Goldenberg, Richard Brown, Kate Ruttle, Jean Glasberg Paperback, 16 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00713-9, ISBN: 0-521-00713-5 "This series of delightful storybooks is a flexible resource designed to help teachers engage and motivate young learners in the classroom. They are an ideal way to support children in the early stages of learning English. Teacher's Books and Audio Cassettes/CDs make the Storybooks simple to use: the Teacher's Books cover the entire level and include step-by-step teaching notes with ideas for classes of different ability, photocopiable w ..." |
 | | Creativity in Product Innovation by David Mazursky, Jacob Goldenberg Published 2002 ISBN-13: 978-0-511-67292-7, ISBN: 0-511-67292-6 |
 | | Inside the Box A Proven System of Creativity for Breakthrough Results by Professor Jacob Goldenberg, Drew Boyd Hardcover, 272 Pages, Published 2013 by Simon & Schuster ISBN-13: 978-1-4516-5925-2, ISBN: 1-4516-5925-3 |
 | | Collective Bargaining in the Public Sector The Federal Experience in Canada by Jacob Finkelman, B. Goldenberg Shirley Paperback, 600 Pages, Published 1984 by Inst For Research On ISBN-13: 978-0-920380-79-6, ISBN: 0-920380-79-4 |
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Jacob Goldenberg
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