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Books by Professor David Mazursky
  | | Cracking the Ad Code(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky, Professor Sorin Solomon, Amnon Levav, Ammon Levav Hardcover, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-85905-9, ISBN: 0-521-85905-0 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Creativity in Product Innovation by Professor Jacob Goldenberg, Professor David Mazursky, David Mazursky, Jacob Goldenberg Paperback, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00249-3, ISBN: 0-521-00249-4 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Creativity in Product Innovation(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky Hardcover, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-80089-1, ISBN: 0-521-80089-7 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Cracking the Ad Code(1st Edition) by Jacob Goldenberg , Sorin Solomon , David Mazursky , Amnon Levav , Ammon Levav Paperback, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-67597-0, ISBN: 0-521-67597-9 |
 | | Research Handbooks in Business and Management Ser. Handbook of Research on New Product Development by Peter N. Golder , Debanjan Mitra 480 Pages, Published 2018 by Edward Elgar Publishing ISBN-13: 978-1-78471-815-2, ISBN: 1-78471-815-7 |
 | | The SAGE Handbook of Advertising by Gerard J. Tellis , Tim Ambler 512 Pages, Published 2007 by Sage ISBN-13: 978-1-4462-6590-1, ISBN: 1-4462-6590-0 |
 | | The Sustainability Grand Challenge A Wicked Learning Workbook by Michael Gibbert , Liisa Välikangas , Marijane Luistro-Jonsson 174 Pages, Published 2020 by Routledge ISBN-13: 978-0-429-51627-6, ISBN: 0-429-51627-4 |
 | | Handbooks in Communication and Media Ser. The Handbook of International Advertising Research by Hong Cheng 656 Pages, Published 2014 by John Wiley & Sons ISBN-13: 978-1-118-37845-8, ISBN: 1-118-37845-8 |
 | | The Professors The 101 Most Dangerous Academics in America by David Horowitz 248 Pages, Published 2013 by Simon And Schuster ISBN-13: 978-1-62157-104-9, ISBN: 1-62157-104-1 |
 | | Marketing Metaphors and Metamorphosis by Philip J. Kitchen 227 Pages, Published 2008 by Springer ISBN-13: 978-0-230-22753-8, ISBN: 0-230-22753-8 |
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Professor David Mazursky
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