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  | | Cracking the Ad Code(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky, Professor Sorin Solomon, Amnon Levav, Ammon Levav Hardcover, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-85905-9, ISBN: 0-521-85905-0 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
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Professor Sorin Solomon