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  | | Inside the Box A Proven System of Creativity for Breakthrough Results by Professor Jacob Goldenberg, Drew Boyd Hardcover, 272 Pages, Published 2013 by Simon & Schuster ISBN-13: 978-1-4516-5925-2, ISBN: 1-4516-5925-3 "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Want to be creative? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” id ..." |
 | | Cracking the Ad Code(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky, Professor Sorin Solomon, Amnon Levav, Ammon Levav Hardcover, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-85905-9, ISBN: 0-521-85905-0 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Creativity in Product Innovation by Professor Jacob Goldenberg, Professor David Mazursky, David Mazursky, Jacob Goldenberg Paperback, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00249-3, ISBN: 0-521-00249-4 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Creativity in Product Innovation(1st Edition) by Professor Jacob Goldenberg, Professor David Mazursky Hardcover, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-80089-1, ISBN: 0-521-80089-7 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Inside the Box(Unabridged) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Professor Jacob Goldenberg, David Drummond Audio, 525 Pages, Published 2013 by Highbridge Audio Audiobook, Cd, Unabridged ISBN-13: 978-1-62231-162-0, ISBN: 1-62231-162-0 "The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as pa ..." |
 | | Inside the Box(Reprint) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Jacob Boyd Goldenberg Paperback, 272 Pages, Published 2014 by Simon & Schuster ISBN-13: 978-1-4516-5929-0, ISBN: 1-4516-5929-6 ""The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of "Drive"). The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engen ..." |
 | | Resistance to Innovation(1st Edition) Its Sources and Manifestations by Jacob Goldenberg, Shaul Oreg Hardcover, 208 Pages, Published 2015 by University Of Chicago Press ISBN-13: 978-0-226-63260-5, ISBN: 0-226-63260-1 "Every year, about 25,000 new products are introduced in the United States. Most of these products failat considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these early adopters” comprising only 20 percent of the consumer population. Shaul Oreg and Jaco ..." |
 | | Inside the Box The Creative Method That Works for Everyone by Drew Boyd, Jacob Goldenberg Paperback, 272 Pages, Published 2014 by Profile Books ISBN-13: 978-1-84668-625-2, ISBN: 1-84668-625-3 "Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much c ..." |
 | | Inside the Box Why the best business innovations are right in front of you by Drew Boyd, Jacob Goldenberg 409 Pages, Published 2013 by Profile Books ISBN-13: 978-1-84765-870-8, ISBN: 1-84765-870-9 "They discovered successful patterns in music and created a sophisticated set of reusable music-making templates that allowed them to generate one ... Mystery author Agatha Christie used them too: a dead body is discovered; a detective examines the crime scene, collects clues, ... She is the best-selling novelist of all time." |
 | | Creativity in Product Innovation by Jacob Goldenberg, David Mazursky Published 2002 by Cambridge University Press ISBN-13: 978-1-139-43226-9, ISBN: 1-139-43226-5 "This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused." |
 | | Cracking the Ad Code(1st Edition) by Jacob Goldenberg, Sorin Solomon, David Mazursky, Amnon Levav, Ammon Levav Paperback, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-67597-0, ISBN: 0-521-67597-9 |
 | | The Oxford Annotated Mishnah by Shaye J. D. Cohen, Robert Goldenberg, Hayim Lapin Published 2022 by Oxford University Press ISBN-13: 978-0-19-264785-6, ISBN: 0-19-264785-7 "It is overwhelmingly technical and focused on matters of practice, custom, and law. The Oxford Annotated Mishnah is the first annotated translation of this work, making the text accessible to all." |
 | | Vaccine Hesitancy Public Trust, Expertise, and the War on Science by Maya J. Goldenberg 264 Pages, Published 2021 by University Of Pittsburgh Press ISBN-13: 978-0-8229-6690-6, ISBN: 0-8229-6690-5 "This book explores vaccine hesitancy and refusal among parents in the industrialized North." |
 | | Jews, Christians, and Muslims from the Ancient to the Modern World Ser. The Curse of Ham : Race and Slavery in Early Judaism, Christianity, and Islam by David M. Goldenberg 472 Pages, Published 2009 by Princeton University Press ISBN-13: 978-1-4008-2854-8, ISBN: 1-4008-2854-6 "... “The Dating and Significance of the Periplus of the Erythrean Sea,” in Chittick and Rotberg, East Africa and the Orient, pp. 155–58. 5. Natural History, 6.34.172 –73. 6. Burstein, Graeco-Africana, p. 198, citing Baumgart, “Die römischen Sklavennamen,” p. 64. 7. Friedrich Preisigke, “Ein Sklavenkauf des 6. Jahrhunderts (P. gr. Str. Inv. nr. 1404),” Archiv für Papyrusforschung 3 (1906) 415 –24. 8. Burstein, Graeco-Africana, pp. 199 ..." |
 | | Dentro de la caja (Spanish Edition) by Drew Boyd, Jacob Goldenberg, Boyd Y. Goldenberg Paperback, 320 Pages, Published 2014 by Urano ISBN-13: 978-84-96627-78-9, ISBN: 84-96627-78-0 |
 | | Studies in Hebrew and Aramaic Syntax Presented to Professor J. Hoftijzer on the Occasion of his Sixty-Fifth Birthday by Karel Jongeling, Van Rompay 237 Pages, Published 2017 by Brill ISBN-13: 978-90-04-34833-2, ISBN: 90-04-34833-6 |
 | | The Sage Handbook of Advertising by Gerard J. Tellis , Tim Ambler 800 Pages, Published 2007 by Sage ISBN-13: 978-1-4739-7156-1, ISBN: 1-4739-7156-X |
 | | Adding Prestige to Your Portfolio How to Use the Creative Luxury Process to Develop Products Everyone Wants by Drew Boyd 217 Pages, Published 2021 by Kogan Page Publishers ISBN-13: 978-1-78966-610-6, ISBN: 1-78966-610-4 |
 | | Research Handbooks in Business and Management Ser. Handbook of Research on New Product Development by Peter N. Golder , Debanjan Mitra 480 Pages, Published 2018 by Edward Elgar Publishing ISBN-13: 978-1-78471-815-2, ISBN: 1-78471-815-7 |
 | | Recognizing Wrongs by Benjamin C. Zipursky Hardcover, 392 Pages, Published 2020 by Belknap Press: An Imprint Of Harvard University Press ISBN-13: 978-0-674-24170-1, ISBN: 0-674-24170-3 |
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