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  | | Inside the Box A Proven System of Creativity for Breakthrough Results by Professor Jacob Goldenberg, Drew Boyd Hardcover, 272 Pages, Published 2013 by Simon & Schuster ISBN-13: 978-1-4516-5925-2, ISBN: 1-4516-5925-3 "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. Want to be creative? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” id ..." |
 | | Inside the Box(Unabridged) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Professor Jacob Goldenberg, David Drummond Audio, 525 Pages, Published 2013 by Highbridge Audio Audiobook, Cd, Unabridged ISBN-13: 978-1-62231-162-0, ISBN: 1-62231-162-0 "The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as pa ..." |
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Professor Jacob Goldenberg
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