Strategic Reputation Management(1st Edition) Towards A Company of Good (Lea's Communication) by PekkaAula, Saku Mantere Paperback, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6426-7, ISBN: 0-8058-6426-1
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere i ..."
Strategic Reputation Management(1st Edition) Towards A Company of Good: Towards Company of Good (Lea's Communication (Hardcover)) by PekkaAula, Saku Mantere Hardcover, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6425-0, ISBN: 0-8058-6425-3
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or ..."
"... Roy Nyberg, Kalle Pajunen, Matleena Pankakoski, Patrick Regnér, Sampsa
Samila, David Seidl, John Sillince, Petri Sipilä, Jouni Sipponen, Anders Stenbäck
, Kimmo Suominen, Petri Takala, Eero Vaara, Jouni Virtaharju, Liisa Välikangas,
..."
"This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing."
The Reputable Firm(Softcover reprint of the original 1st ed. 2016) How Digitalization of Communication Is Revolutionizing Reputation Management by PekkaAula, Jouni Heinonen Paperback, 228 Pages, Published 2017 by Springer ISBN-13: 978-3-319-37264-8, ISBN: 3-319-37264-5
"This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its ra ..."
The Reputable Firm(1st Edition) How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals) by PekkaAula, Jouni Heinonen Hardcover, 214 Pages, Published 2015 by Springer ISBN-13: 978-3-319-22007-9, ISBN: 3-319-22007-1
"This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company s permit to do business, its ra ..."
Year Book 2016 by PekkaAula Published 2017 by Bookstore Tiedekirja, Finland ISBN-13: 978-951-41-1129-7, ISBN: 951-41-1129-X
Management for Professionals Ser. The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management by PekkaAula, Jouni Heinonen 214 Pages, Published 2015 by Springer ISBN-13: 978-3-319-22008-6, ISBN: 3-319-22008-X
"This is also why poor communications, especially in crisis situations, often pose
the greatest threat to a company's reputation. Oil giant BP experienced this
firsthand. In April of 2010, the Deepwater Horizon offshore oil drilling rig that had
been leased to BP caught fire and sank 70 km off the coast of Louisiana in the
Gulf of Mexico, causing oil to gush uncontrollably from the seabed. It took months
to cap the oil spill, which ..."