Strategic Reputation Management(1st Edition) Towards A Company of Good (Lea's Communication) by Pekka Aula, SakuMantere Paperback, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6426-7, ISBN: 0-8058-6426-1
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere i ..."
Strategic Reputation Management(1st Edition) Towards A Company of Good: Towards Company of Good (Lea's Communication (Hardcover)) by Pekka Aula, SakuMantere Hardcover, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6425-0, ISBN: 0-8058-6425-3
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or ..."
"... Roy Nyberg, Kalle Pajunen, Matleena Pankakoski, Patrick Regnér, Sampsa
Samila, David Seidl, John Sillince, Petri Sipilä, Jouni Sipponen, Anders Stenbäck
, Kimmo Suominen, Petri Takala, Eero Vaara, Jouni Virtaharju, Liisa Välikangas,
..."
"This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing."
Hyvä yritys strateginen maineenhallinta by Pekka Aula, SakuMantere 246 Pages, Published 2006 ISBN-13: 978-951-0-32946-7, ISBN: 951-0-32946-0
Hyvä yritys strateginen maineenhallinta by Pekka Aula, SakuMantere 234 Pages, Published 2005 ISBN-13: 978-951-0-30227-9, ISBN: 951-0-30227-9