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  | | Strategic Reputation Management(1st Edition) Towards A Company of Good (Lea's Communication) by Pekka Aula, Saku Mantere Paperback, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6426-7, ISBN: 0-8058-6426-1 "Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere i ..." |
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Saku Mantere