"... Roy Nyberg, Kalle Pajunen, Matleena Pankakoski, Patrick Regnér, Sampsa
Samila, David Seidl, John Sillince, Petri Sipilä, Jouni Sipponen, Anders Stenbäck
, Kimmo Suominen, Petri Takala, Eero Vaara, Jouni Virtaharju, Liisa Välikangas,
..."
"This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing."
Year Book 2016 by PekkaAula Published 2017 by Bookstore Tiedekirja, Finland ISBN-13: 978-951-41-1129-7, ISBN: 951-41-1129-X
Management for Professionals Ser. The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management by PekkaAula, Jouni Heinonen 214 Pages, Published 2015 by Springer ISBN-13: 978-3-319-22008-6, ISBN: 3-319-22008-X
"This is also why poor communications, especially in crisis situations, often pose
the greatest threat to a company's reputation. Oil giant BP experienced this
firsthand. In April of 2010, the Deepwater Horizon offshore oil drilling rig that had
been leased to BP caught fire and sank 70 km off the coast of Louisiana in the
Gulf of Mexico, causing oil to gush uncontrollably from the seabed. It took months
to cap the oil spill, which ..."