Strategic Reputation Management(1st Edition) Towards A Company of Good (Lea's Communication) by PekkaAula, Saku Mantere Paperback, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6426-7, ISBN: 0-8058-6426-1
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere i ..."
Strategic Reputation Management(1st Edition) Towards A Company of Good: Towards Company of Good (Lea's Communication (Hardcover)) by PekkaAula, Saku Mantere Hardcover, 256 Pages, Published 2008 by Routledge ISBN-13: 978-0-8058-6425-0, ISBN: 0-8058-6425-3
"Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or ..."
"This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing."