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  | | Creativity in Product Innovation by Professor Jacob Goldenberg, Professor David Mazursky, David Mazursky, Jacob Goldenberg Paperback, 240 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00249-3, ISBN: 0-521-00249-4 "Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..." |
 | | Cracking the Ad Code(1st Edition) by Jacob Goldenberg, Sorin Solomon, David Mazursky, Amnon Levav, Ammon Levav Paperback, 178 Pages, Published 2009 by Cambridge University Press ISBN-13: 978-0-521-67597-0, ISBN: 0-521-67597-9 "Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together wit ..." |
 | | Inside the Box The creative method that works for everyone by Drew Boyd, Jacob Goldenberg, Goldenberg Boyd Paperback, 288 Pages, Published 1782 by Profile Books Ltd ISBN-13: 978-1-84668-624-5, ISBN: 1-84668-624-5 "Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. T ..." |
 | | Inside the Box The Creative Method That Works for Everyone by Drew Boyd, Jacob Goldenberg Paperback, 272 Pages, Published 2014 by Profile Books ISBN-13: 978-1-84668-625-2, ISBN: 1-84668-625-3 "Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much c ..." |
 | | Cracking the Ad Code South Asian Edition by Jacob Goldenberg Paperback, Published 2011 by Cambridge University Press ISBN-13: 978-1-107-64647-6, ISBN: 1-107-64647-2 |
 | | Dan's Box Level 2 ELT Edition (Cambridge Storybooks) by John Prater, Various Others, Jacob Goldenberg, Richard Brown, Kate Ruttle, Jean Glasberg Paperback, 16 Pages, Published 2002 by Cambridge University Press ISBN-13: 978-0-521-00713-9, ISBN: 0-521-00713-5 "This series of delightful storybooks is a flexible resource designed to help teachers engage and motivate young learners in the classroom. They are an ideal way to support children in the early stages of learning English. Teacher's Books and Audio Cassettes/CDs make the Storybooks simple to use: the Teacher's Books cover the entire level and include step-by-step teaching notes with ideas for classes of different ability, photocopiable w ..." |
 | | Inside the Box(Reprint) A Proven System of Creativity for Breakthrough Results by Drew Boyd, Jacob Boyd Goldenberg Paperback, 272 Pages, Published 2014 by Simon & Schuster ISBN-13: 978-1-4516-5929-0, ISBN: 1-4516-5929-6 ""The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of "Drive"). The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engen ..." |
 | | Dentro de la caja (Spanish Edition) by Drew Boyd, Jacob Goldenberg, Boyd Y. Goldenberg Paperback, 320 Pages, Published 2014 by Urano ISBN-13: 978-84-96627-78-9, ISBN: 84-96627-78-0 "Un libro que devuelve la rigurosidad a la creatividad, lleno de ejemplos reales de casos disruptivos. Mucho se habla de creatividad e innovacion en las empresas, pero pocos tienen un sistema reiteradamente probado y que funciona. Este es un libro lleno de ejemplos y anecdotas sobre casos reales y una narracion sobre la concepcion y la evolucion que ha tenido el sistema utilizado por los autores en empresas de distintos ambitos sectorial ..." |
 | | Inside the box / druk 1 by Jacob Goldenberg Paperback ISBN-13: 978-90-470-0537-7, ISBN: 90-470-0537-6 |