"Sun-tzu's The Art of War was the first comprehensive treatise on developing and implementing strategy. Privately published in 514 BC. Asian business leaders soon began relying it for guidance, while Western executives only discovered the book in the late 1790s. Mr. Aizawa, president of the American subsidiary of Asahi Kasei Corporation of Japan, challenged the author to update and reinterpret this classic from a modern commercial perspe ..."
"Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..."
"How old is prejudice against black people? Were the racist attitudes that fueled the Atlantic slave trade firmly in place 700 years before the European discovery of sub-Saharan Africa? In this groundbreaking book, David Goldenberg seeks to discover how dark-skinned peoples, especially black Africans, were portrayed in the Bible and by those who interpreted the Bible--Jews, Christians, and Muslims. Unprecedented in rigor and breadth, his ..."
"With over 100 Casenotes published today in all key areas, ranging from Administrative Law to Wills, Trusts, and Estates each and every Casenote offers: professionally written briefs of the cases in your casebook coverage that is accurate ..."