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Creativity in Product Innovation(1st Edition)
by Professor Jacob Goldenberg, Professor David Mazursky
Hardcover, 240 Pages, Published 2002 by Cambridge University Press
ISBN-13: 978-0-521-80089-1, ISBN: 0-521-80089-7
"Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance t ..."
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