 | |
  | |
| Searching ... |
| 0 % | ||
| Only 1st Edition Books | X |
  | | Contemporary Canadian Marketing Cases(1st Edition) by H.F. Mackenzie Paperback, 299 Pages, Published 1999 by Prentice Hall ISBN-13: 978-0-13-084091-2, ISBN: 0-13-084091-2 "The Contemporary Canadian Marketing Casebook is intended for use as a supplementary text in Introduction to Marketing, Marketing Management, or Marketing Strategy courses at the university and college levels. It is designed to meet the needs of instructors who require more case material than their main marketing text provides. While most of the cases are aimed at undergraduate students, there are some cases suitable for the MBA level.Hi ..." |
 | | Handbook of Strategy and Management(1st Edition) by Andrew M. Pettigrew, Editor-Dr Richard Whittington, Howard Thomas, Sage Publications Ltd Paperback, 538 Pages, Published 2006 by Sage Publications Ltd ISBN-13: 978-1-4129-2121-3, ISBN: 1-4129-2121-X "New in Paperback: Publishing February 2006! `If you had to read only one book to understand the roots and branches of the study of strategy & organization, this would be it. Pettigrew, Thomas and Whittington have gathered an impressive array of contributions, which provide a comprehensive guide to the current state of the art. It's a book that reflects a maturing field, offering thought-provoking discussions of the major issues in stra ..." |