 | |
  | |
| Searching ... |
| 0 % | ||
Books by Michael Silverstein
  | | The $10 Trillion Prize(3rd Edition) Captivating the Newly Affluent in China and India by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael, Todd L. Pittinsky Hardcover, 336 Pages, Published 2012 by Harvard Business Review Press ISBN-13: 978-1-4221-8705-0, ISBN: 1-4221-8705-5 "Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years?- More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to jus ..." |
 | | Trading Up(Reprint) Why Consumers Want New Luxury Goods--and How Companies Create Them by Michael J. Silverstein, Neil Fiske, John Butman, Eil Fiske, Trading Up Paperback, 320 Pages, Published 2008 by Portfolio Mobipocket_Ebook ISBN-13: 978-1-59184-070-1, ISBN: 1-59184-070-8 "Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxu ..." |
 | | Women Want More How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein, John Butman, Kate Sayre Hardcover, 336 Pages, Published 2009 by Harperbusiness ISBN-13: 978-0-06-177641-0, ISBN: 0-06-177641-6 "In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril. WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group′s Global Inquiry into Women and Co ..." |
 | | Breaking Compromises(1st Edition) Opportunities for Action in Consumer Markets from the Boston Consulting Group by Michael J. Silverstein, George Stalk Jr., Boston Consulting Group Hardcover, 240 Pages, Published 2000 by Wiley ISBN-13: 978-0-471-38433-5, ISBN: 0-471-38433-X "Praise for Breaking Compromises "Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization." -Robert A. Eckert, President and CEO, Kraft Foods, Inc. "These essays detail how successful companies find ideas, bring together resources to test them, learn from their ..." |
 | | Rocket(1st Edition) Eight Lessons to Secure Infinite Growth (Business Books) by Michael J. Silverstein, Rune Jacobsen, Dylan Bolden, Rohan Sajdeh Hardcover, 320 Pages, Published 2015 by Mcgraw-Hill Education ISBN-13: 978-1-259-58542-5, ISBN: 1-259-58542-5 "Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to t ..." |
 | | Treasure Hunt(1st Edition) Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman Hardcover, 272 Pages, Published 2006 by Portfolio Hardcover Mobipocket_Ebook ISBN-13: 978-1-59184-123-4, ISBN: 1-59184-123-2 "The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she do ..." |
 | | Trading Up(Updated) Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and ) by Neil Autor Fiske, Michael J. Silverstein, Contributor-John Butman Hardcover, 320 Pages, Published 2004 by Portfolio Hardcover ISBN-13: 978-1-59184-080-0, ISBN: 1-59184-080-5 " First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and serv ..." |
 | | The $10 Trillion Dollar Prize Captivating the Newly Affluent in China and India by David Michael, Michael J. Silverstein, Carol Liao, Abheek Singhi 320 Pages, Published 2012 by Harvard Business Press ISBN-13: 978-1-4221-8706-7, ISBN: 1-4221-8706-3 "Captivating the Newly Affluent in China and India Michael J. Silverstein, Michael Silverstein, Abheek Singhi, Carol Liao, David ... In addition, we acknowledge the support and advice of other BCG partners, including Sharon Marcil, the incoming consumer ... Jim Jewell, Ivan Bascle, Jeff Gell, Marin Gjaja, Matt Krentz, Andrew Tratz, Tom Hout, George Stalk, Hal Sirkin, and Cliff Grevler for encouragement and support. ... The BCG ..." |
 | | Women Want More How to Capture Your Share of the World's Largest, Fastest-Growing Market by Michael J. Silverstein, John Butman, Kate Sayre 336 Pages, Published 2009 by Harper Collins ISBN-13: 978-0-06-190540-7, ISBN: 0-06-190540-2 "Michael J. Silverstein, Kate Sayre, John Butman ... Prathiba, 231 Penrose, Sheila, 190 personal time and fulfillment, 8, 16, 21, 21, 30, 39, 294, 295 See also dream days pets, 23, 77–78 in ... 156, 257–59 Nellemann, Lynne O'Shea, 278–80, 285 Nestlé, 98–99, 100 Netherlands, 147, 175, 206, 207 Neutrogena, 193, 194, 196 ..." |
 | | Trading Up The New American Luxury by Michael J. Silverstein, Neil Fiske, John Butman Hardcover, 336 Pages, Published 2003 by Portfolio Hardcover ISBN-13: 978-1-59184-013-8, ISBN: 1-59184-013-9 "A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior performance to conventional products. Above all, consumers are looking for emotional engagement-th ..." |
 | | Rocket Eight Lessons to Secure Infinite Growth: Eight Lessons to Secure Infinite Growth by Michael J. Silverstein, Rune Jacobsen, Dylan Bolden, Rohan Sajdeh 288 Pages, Published 2015 by Mcgraw Hill Professional ISBN-13: 978-1-259-58543-2, ISBN: 1-259-58543-3 "National stocking policies, 45 Natura Cosmetics, 155–168 Amazon rain forest, 155–157, 159, 161 ancestral Brazilian ... 161–162, 185 sustainable development , 163 triple bottom line, 158 “well-being, being well” philosophy, 158 Negative ... See National Football League (NFL) NFL Films, 211–212 NFL Properties, 210 NFL RedZone, 213 Niche attack, 31 9 Ps of retail ... 65 Price, 12 Pricing premiums for superior products, 44 Prime/Prime I ..." |
 | | Treasure Hunt Inside the Mind of the New Consumer by Michael J. Silverstein, John Butman 272 Pages, Published 2006 by Penguin ISBN-13: 978-1-101-21837-2, ISBN: 1-101-21837-1 "... David Pecaut, Joe Manget, Ian Frost, John Garabedian, Hiroaki Sugita, Matt Krentz, Steve Gunby, Bjorn Matre, Christian Veith, John Wong, Wahid Hamid, Marcus Bokkerink, Sabra Krock, Joon Ma, Taka Mizukoshi, Tom Wurster, Willie Burnside, Dan Jansen, Nicholas Keuper, Takashi Mitachi, Rene Abate, Frans Blom, Rainer Minz, Daniel Stelter, Ron Nicol, Carsten Kratz, Peter Goldsbrough, Jacques Chapuis, Joerg Matthiessen, Rich Lesser, Wa ..." |
 | | Introduction to Handbook of American Indian Languages and Indian Linguistic Families of America North of Mexico, New Edition(Updated) by Franz Boas, J. W. Powell, Preston Holder, Michael Silverstein Paperback, 248 Pages, Published 2017 by University Of Nebraska Press ISBN-13: 978-1-4962-0154-6, ISBN: 1-4962-0154-X " As Michael Silverstein discusses in his introduction to this new edition, the two foundational essays presented here are culminating moments in the scholarly history of North American indigenous peoples’ languages and cultures. Franz Boas’s “Introduction” essay (1911) initiates readers into the collection of grammatical sketches contained in the multiple volumes of the Handbook of American Indian Languages, underscoring critical issues ..." |
 | | The Sacred Remains(1st Edition) Myth History and Polity in Belau by Richard J. Parmentier, Michael Silverstein Paperback, 352 Pages, Published 1988 by Univ Of Chicago Pr (Tx) ISBN-13: 978-0-226-64696-1, ISBN: 0-226-64696-3 "Based on two years of fieldwork in Belau, an Austronesian culture in western Micronesia, The Sacred Remains is an outstanding example of the new approach to ethnographic writing that challenges Western views of the history of non-Western societies.Richard J. Parmentier employs semiotic methods to analyze both linguistic and nonlinguistic signs representing Belauan history, showing that these signs also organize social and political stru ..." |
 | | Attention-deficit-hyperactivity Disorder in Adults (Advances in Psychotherapy: Evidence-based Practice, 35) by Daly, Brian P., Silverstein, Michael J., Brown, Ronald T. [Paperback ] by Brian P. Daly, Ronald T. Brown, Michael J. Silverstein, Steven M. Silverstein Paperback, Published 2024 by Hogrefe Publishing ISBN-13: 978-0-88937-599-4, ISBN: 0-88937-599-2 |
 | | On New Shores(1st Edition) Understanding Immigrant Fathers in North America by Jeffrey Cookston, Ruth Chao, Scott Coltrane, Uwe Gielen, Akira Kanatsu, Eunjung Kim, Aris Peguero, Alfredo Mirandé, Susan S. Chuang, Robert P. Moreno, Carl F. Auerbach, James D. Bachmeier, John W. Berry, Nancy A. Denton, Donald J. Hernandez, Ronit Kahana Kalman, Michael E. Lamb, Suzanne E. Macartney, Erika Y. Niwa, Ross D. Parke, Norma Perez-Brena, Joseph H. Pleck, Sara Tocher Rosse, Louise Bordeaux Silverstein, Yanjie Su, Eric Vega, Carrie Z. Woldenberg, Hiro Yoshikawa, Chuang/Moreno, Rob De Anda Paperback, 358 Pages, Published 2010 by Lexington Books ISBN-13: 978-0-7391-1881-8, ISBN: 0-7391-1881-1 |
 | | Knowledge and Skepticism(Updated) by Joseph Keim Campbell, Michael O'rourke, Harry S. Silverstein, David Hemp, Duncan Pritchard, Kent Bach, George Pappas, Fred Dretske, Leora Weitzman, Joseph Cruz, Joseph Salerno, Peter J. Graham, Robert J. Stainton, Joseph T. Tolliver, John L. Pollock, Catherine Z. Elgin, Peter S. Fosl Hardcover, 384 Pages, Published 2010 by A Bradford Book ISBN-13: 978-0-262-01408-3, ISBN: 0-262-01408-4 "There are two main questions in epistemology: What is knowledge? And: Do we have any of it? The first question asks after the nature of a concept; the second involves grappling with the skeptic, who believes that no one knows anything. This collection of original essays addresses the themes of knowledge and skepticism, offering both contemporary epistemological analysis and ..." |
 | | Time and Identity(Updated) (Topics in Contemporary Philosophy) by Michael O'rourke, Harry S. Silverstein, Joseph Keim Campbell, Matthew H. Slater, Lynne Rudder Baker, Lawrence B. Lombard, John W. Carroll, Mark Hinchliff, Reinaldo Elugardo, Robert J. Stainton, Ned Markosian, Neal A. Tognazzini, Geoffrey Gorham, Harold Noonan, Jenann Ismael, John Perry, Harriet Baber, Ben Bradley, Barbara Levenbook, Andrew Light, A. Bradford Book Paperback, 338 Pages, Published 2010 by A Bradford Book ISBN-13: 978-0-262-51397-5, ISBN: 0-262-51397-8 "The concepts of time and identity seem at once unproblematic and frustratingly difficult. Time is an intricate part of our experience -- it would seem that the passage of time is a prerequisite for having any experience at all -- and yet recalcitrant questions about time remain. Is time real? Does time flow? Do past and future moments exist? Philosophers face similarly stub ..." |
 | | Action, Ethics, and Responsibility (Topics in Contemporary Philosophy) by Joseph Keim Campbell, Michael O'rourke, Harry S. Silverstein, David Chan, Helen Frowe, Randolph Clarke, Alfred R. Mele, Charles Wolfe, E. J. Coffman, Donald Smith, Paul Russell, John Martin Fischer, Saul Smilansky, George Sher, Todd Jones, Antti Kauppinen, Robert Schopp, Frances Kamm, John Campbell Hardcover, 316 Pages, Published 2010 by A Bradford Book ISBN-13: 978-0-262-01473-1, ISBN: 0-262-01473-4 "Most philosophical explorations of responsibility discuss the topic solely in terms of metaphysics and the "free will" problem. By contrast, these essays by leading philosophers view responsibility from a variety of perspectives -- metaphysics, ethics, action theory, and the philosophy of law. After a broad, framing introduction by the volume's editors, the contributors con ..." |
 | | Action, Ethics, and Responsibility (Topics in Contemporary Philosophy) by Michael O'rourke, Joseph Keim Campbell, Harry S. Silverstein, David Chan, Helen Frowe, Randolph Clarke, Alfred R. Mele, Charles Wolfe, E. J. Coffman, Donald Smith, Paul Russell, John Martin Fischer, Saul Smilansky, George Sher, Todd Jones, Antti Kauppinen, Robert Schopp, Frances Kamm Paperback, 316 Pages, Published 2010 by A Bradford Book Mobipocket_Ebook ISBN-13: 978-0-262-51484-2, ISBN: 0-262-51484-2 "Most philosophical explorations of responsibility discuss the topic solely in terms of metaphysics and the "free will" problem. By contrast, these essays by leading philosophers view responsibility from a variety of perspectives -- metaphysics, ethics, action theory, and the philosophy of law. After a broad, framing introduction by the volume's editors, the contributors con ..." |
All Authors
All Bindings
All Editions
All Years
All Regions
Michael Silverstein
All Bindings
All Editions
All Years
All Regions