"An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level s ..."
"For one and two-semester, freshman/sophomore-level U.S. History Survey courses. Written in a clear, engaging style with a straightforward chronological organization, The American Journey introduces students to the key features of American political, social, and economic history. It gives prominent coverage to the West and South and highlights the importance of religion in American history. It makes American history accessible with an a ..."