Strategic Mangement(2nd Edition) Theory and Practice, Second Edition, Custom by JohnAlanParnell Hardcover, 249 Pages, Published 2007 by Atomic Dog Pub ISBN-13: 978-1-59260-234-6, ISBN: 1-59260-234-7
"A Thomson Custom / Atomic Dog publication, with selections from the Second Edition of Parnell's "Strategic Management: Theory and Practice", originally published in 2005, with the ISBN for that edition of 1-59260-235-5."
"This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, ..."
"An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level s ..."
"A text for a course in strategic management and business policy, rich in realistic business cases and examples, discussions of strategic management of well-known companies, and experiential exercises. Learning features include key concepts, boxes on successful and unsuccessful applications of strategic management concepts, chapter summaries, discussion questions, and exercises. This fourth edition offers expanded treatment of value chai ..."