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Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by David M. Boush, Marian Friestad, Peter Wright
264 Pages, Published 2015 by Routledge
ISBN-13: 978-1-136-64869-4, ISBN: 1-136-64869-0

"The Psychology of Deceptive Persuasion and Consumer Self-Protection David M . Boush, Marian Friestad, Peter Wright. Levine, T. R., & McCornack, S.A. (1991). The dark side of trust: Conceptualizing and measuring types of communicative suspicion. Communication Quarterly, 39, 325-339. Levine, T. R., Park, H.S., 8c McCornack, S.A. (1999). Accuracy in detecting truths and lies: Documenting the “ veracity effect.” Communication Monographs, ..."






Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by David M. Boush, Marian Friestad, Peter Wright
264 Pages, Published 2009 by Taylor & Francis
ISBN-13: 978-1-4106-1437-7, ISBN: 1-4106-1437-9

"Social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare."






Deception In The Marketplace(1st Edition)
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by Peter Wright, David M. Boush, Marian Friestad
Paperback, 264 Pages, Published 2009 by Routledge
ISBN-13: 978-0-8058-6087-0, ISBN: 0-8058-6087-8

"This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misl ..."






Deception In The Marketplace(1st Edition)
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by David M. Boush, Peter Wright, Marian Friestad
Hardcover, 264 Pages, Published 2009 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-8058-6086-3, ISBN: 0-8058-6086-X

"This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading ..."






ShijoÌ" ni okeru gimanteki settoku
ShoÌ"hisha hogo no shinrigaku
by David M. Boush, Marian Friestad, Peter Wright, Kiyoshi Andoì", Yoshiaki Imai, D.M.ブッシュ
Hardcover, 299 Pages, Published 2011 by Toì"Kyoì" : Seishinshoboì", 2011.
ISBN-13: 978-4-414-30625-5, ISBN: 4-414-30625-6

"より賢い消費者になるためのヒントが満載"

All Authors

Peter Wright

Marian Friestad

David Boush

ブッシュ

Yoshiaki Imai

Kiyoshi Andoì


All Bindings

Unknown

Hardcover

Paperback


All Years

2015

2011

2009


All Regions

English

Japan