"The Psychology of Deceptive Persuasion and Consumer Self-Protection David M
. Boush, Marian Friestad, Peter Wright. Levine, T. R., & McCornack, S.A. (1991).
The dark side of trust: Conceptualizing and measuring types of communicative
suspicion. Communication Quarterly, 39, 325-339. Levine, T. R., Park, H.S., 8c
McCornack, S.A. (1999). Accuracy in detecting truths and lies: Documenting the “
veracity effect.” Communication Monographs, ..."
"Social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare."
"This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumersâ health, welfare and financial resources, reduces peopleâs privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketersâ misl ..."
Deception In The Marketplace(1st Edition) The Psychology of Deceptive Persuasion and Consumer Self-Protection by David M. Boush, PeterWright, MarianFriestad Hardcover, 264 Pages, Published 2009 by Routledge Mobipocket_Ebook ISBN-13: 978-0-8058-6086-3, ISBN: 0-8058-6086-X
"This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading ..."