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Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by David M. Boush, Marian Friestad, Peter Wright
264 Pages, Published 2015 by Routledge
ISBN-13: 978-1-136-64869-4, ISBN: 1-136-64869-0

"The Psychology of Deceptive Persuasion and Consumer Self-Protection David M . Boush, Marian Friestad, Peter Wright. Levine, T. R., & McCornack, S.A. (1991). The dark side of trust: Conceptualizing and measuring types of communicative suspicion. Communication Quarterly, 39, 325-339. Levine, T. R., Park, H.S., 8c McCornack, S.A. (1999). Accuracy in detecting truths and lies: Documenting the “ veracity effect.” Communication Monographs, ..."






Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
by David M. Boush, Marian Friestad, Peter Wright
264 Pages, Published 2009 by Taylor & Francis
ISBN-13: 978-1-4106-1437-7, ISBN: 1-4106-1437-9

"Social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare."

All Authors

Peter Wright

Marian Friestad

David Boush


All Years

2015

2009