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  | | Sales Force Management(4th Edition) (The Irwin Series in Marketing) by Neil M. Ford, Gilbert A. Churchill, Orville C. Walker Hardcover, 925 Pages, Published 1992 by Richard D Irwin ISBN-13: 978-0-256-10534-6, ISBN: 0-256-10534-0 "This text and casebook is a research/theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston. This book will appeal to a variety of teaching approaches. Instructors who primarily emphasize the lecture-discussion approach will find ample materi ..." |
 | | Sales Force Management(4th Edition) by Gilbert A. Churchill , Orville C. Walker , Neil M. Ford Paperback, 864 Pages, Published 1992 by Mcgraw-Hill Education ISBN-13: 978-0-256-10822-4, ISBN: 0-256-10822-6 |