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  | | Political Marketing(3rd Edition) Principles and Applications by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte Paperback, 272 Pages, Published 2019 by Routledge ISBN-13: 978-0-8153-5322-5, ISBN: 0-8153-5322-7 "Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on ..." |
 | | Political Marketing(3rd Edition) Principles and Applications by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte Hardcover, 286 Pages, Published 2019 by Routledge ISBN-13: 978-0-8153-5320-1, ISBN: 0-8153-5320-0 "Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on ..." |
 | | Political Marketing Principles and Applications by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte 266 Pages, Published 2019 by Routledge ISBN-13: 978-1-351-13688-4, ISBN: 1-351-13688-7 "'The strategy of the British Liberal Democrats' Case Study 3.4. In Jennifer Lees- Marshment (ed.) Political Marketing: Principles and Applications. London and New York: Routledge, 73–4. Bendle, Neil, Joseph Ryoo and Alina Nastasoiu ( 2018)." |
 | | Marketing Leadership in Government Communicating Responsiveness, Leadership and Credibility by Edward Elder 148 Pages, Published 2016 by Springer ISBN-13: 978-1-349-94919-9, ISBN: 1-349-94919-1 "Lees-Marshment, J. (2001). Political marketing and British political parties: The party's just begun. Manchester: Manchester University Press. Lees-Marshment, J. (2008). Managing a market-orientation in government: Cases in the U.K. and New Zealand. In D. W. Johnson (Ed.), The Routledge handbook of political management (pp. 524–536). New York: Rutledge. Lees-Marshment, J. (2009a). Marketing after the election: The potential and lim ..." |
 | | Marketing Leadership in Government(1st Edition) Communicating Responsiveness, Leadership and Credibility (Palgrave Studies in Political Marketing and Management) by Edward Elder Hardcover, 148 Pages, Published 2016 by Palgrave Macmillan ISBN-13: 978-1-349-94918-2, ISBN: 1-349-94918-3 "This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra chall ..." |
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