"Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on ..."
"Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on ..."
"'The strategy of the British Liberal Democrats' Case Study 3.4. In Jennifer Lees-
Marshment (ed.) Political Marketing: Principles and Applications. London and
New York: Routledge, 73–4. Bendle, Neil, Joseph Ryoo and Alina Nastasoiu (
2018)."
"Two key factors are central to understanding 'the speed and intensity of
transformation': the level of institutionalisation of a party and the party's
environment (Panebianco, 1988, p. 265). A move from mass party to electoral-
professional status ..."
Recruiting and Retaining Party Activists Political Management at the Grassroots (Palgrave Studies in Political Marketing and Management) by Pettitt, Robin T Hard Cover, 111 Pages, Published 2020 by Palgrave Pivot ISBN-13: 978-3-030-47841-4, ISBN: 3-030-47841-6