"The fourth edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region."
"The global dispersal of production for Boeing's 787 Dreamliner, outlined in the
opening case, is one example of the trend towards ... airlines, and winning orders
in this global marketplace required that it outsource some production to other
nations. ... Coordinating a globally dispersed supply chain turned out to be a
logistical nightmare, and was partly responsible for ... The Boeing example
illustrates, therefore, that managers ..."
"The third edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region."
"The third edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region.The authors provide background on the political, ..."
"This text has a world-wide orientation with emphasis on the strategic issues that impact the operation of global business in our region. There is tight and integrated flow between chapters, with strong focus on managerial implications."