"This handbook focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer."
Neural networks Implementing associative memory models in neurocomputers by RichardKendallMiller Paperback, Published 1990 by Distributed By Prentice-Hall ISBN-13: 978-0-88173-100-2, ISBN: 0-88173-100-5