"The 13th edition reflects the latest developments in the business world including the effects of COVID-19 on unemployment and supply chain and emerging technologies such as artificial intelligence, blockchain, cryptocurrency, predictive ..."
Business Ethics Ethical Decision Making and Cases (Paperback) by Linda Ferrell, John Fraedrich, O. C. Ferrell Paperback, 640 Pages, Published 2021 by Cengage Learning, Florence ISBN-13: 978-0-357-51336-1, ISBN: 0-357-51336-3
"Packed with current examples and exercises, this edition demonstrates how to integrate ethics into strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex legal, social and ..."
"PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan."
"M: Business is designed to be brief, lean, and flexible, its cutting-edge approach enables you to cover topics at the depth you want with an unrivaled mixture of exciting fresh content and resources supporting active learning. M: Business represents the best value available in the brief Introduction to Business market with its unbeatable student-focused current content and the best in class teaching support."
Business Foundations(11th Edition) A Changing World (Irwin Introduction to Business) by O. C. Ferrell, Linda Ferrell, Geoffrey A. Hirt Paperback, 640 Pages, Published 2017 by Mcgraw-Hill Education Student Edition ISBN-13: 978-1-259-68523-1, ISBN: 1-259-68523-3
"Note: This is a Standalone book and does not include Access Code or Card. Business Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space to explore topics and incorporate additional activities to complem ..."
"Business Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching.Build from the ground up, Business Foundations: A Changi ..."
M(4th Edition) Business (No Access Code) (Irwin Introduction to Business) by O. C. Ferrell, Linda Ferrell Md, Geoffrey A. Hirt Paperback, 400 Pages, Published 2014 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-802315-6, ISBN: 0-07-802315-7
"The business world can be hazy-tough to navigate and understand. With obstacles put in place to question a potential leader's ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles? M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students ..."
"Students and instructors prefer this book due to its wide range of featured examples, tools, and practices needed to develop and implement a socially responsible approach to business."
"This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies."
"Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to s ..."
"Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy ..."
Marketing(20th Edition) (MindTap Course List) by William M. Pride, O. C. Ferrell Paperback, 720 Pages, Published 2019 by Cengage Learning ISBN-13: 978-0-357-03379-1, ISBN: 0-357-03379-5
"Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to s ..."
"The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.The 12th editi ..."
"PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain mana ..."
Business Ethics(11th Edition) Ethical Decision Making & Cases (MindTap Course List) by O. C. Ferrell, John Fraedrich Paperback, 654 Pages, Published 2016 by South-Western College Pub International Edition ISBN-13: 978-1-305-50084-6, ISBN: 1-305-50084-9
"Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly covers the complex environment in which managers confront ethical decision-making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs - - helping your students see how eth ..."
Business Ethics(10th Edition) Ethical Decision Making and Cases by O. C. Ferrell, John Fraedrich Paperback, 656 Pages, Published 2014 by Cengage Learning Abridged ISBN-13: 978-1-285-42371-5, ISBN: 1-285-42371-2
"Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Tenth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs--helping readers ..."
Business(9th Edition) A Changing World by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell Paperback, 656 Pages, Published 2013 by Mcgraw-Hill Education ISBN-13: 978-0-07-802313-2, ISBN: 0-07-802313-0
"Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and incorporate additional activities important t ..."
""Business: A Changing World" is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, "Business: A Changing World" allows breathing space to explore topics and incorporate additional activities importan ..."
"Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Stude ..."