Hollensen Svend > Compare Discount Book Prices & Save up to 90%

Marketing
A Relationship Perspective (Second Edition)
by Hollensen Svend, Opresnik Marc Oliver
520 Pages, Published 2019 by World Scientific
ISBN-13: 978-1-944659-64-6, ISBN: 1-944659-64-1

"Booms, B. H. and Bitner, M.J. (1981) Marketing strategies and organisation structures for service firms, in Donnelly, J. H. and George, ... O.C. and Larréché, O.C. (1998) Marketing Management – A strategic approach with a global orientation, Irwin McGraw-Hill, USA Brennan, ... 273-291 Chee, H. and Harris, R. (1994) Marketing: A global perspective, Pitman, London Christopher, M. (1982) Value-in-Use ..."

Global Marketing
by Hollensen Svend
Published 2004
ISBN-13: 978-1-280-60094-4, ISBN: 1-280-60094-2

Marketing(2nd Edition)
A Relationship Perspective (Second Edition)
by Svend. Opresnik Hollensen
Hardcover, 550 Pages, Published 2019 by Co-Published With World Scientific (Us)
ISBN-13: 978-1-944659-62-2, ISBN: 1-944659-62-5

"Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the tradi ..."

Global Marketing(7th Edition)
by Svend Hollensen
Paperback, 872 Pages, Published 2016 by Pearson
ISBN-13: 978-1-292-10011-1, ISBN: 1-292-10011-7

""All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, N ..."

Marketing Management(4th Edition)
A relationship approach
by Svend Hollensen
Paperback, 728 Pages, Published 2019 by Pearson
ISBN-13: 978-1-292-29144-4, ISBN: 1-292-29144-3

"This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-sell ..."

Essentials of Global Marketing(2nd Edition)
by Svend Hollensen
Paperback, 524 Pages, Published 2012 by Ft Press
Illustrated
ISBN-13: 978-0-273-75654-5, ISBN: 0-273-75654-0

" Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. "

Social Media Marketing
A Practitioner Guide (Opresnik Management Guides)
by Marc Oliver Opresnik, Philip Kotler, Svend Hollensen
Paperback, 210 Pages, Published 2017 by Independently Published
ISBN-13: 978-1-5495-4040-0, ISBN: 1-5495-4040-8

"Here comes the 2nd edition of the compendium 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in ..."

Hollensen(8th Edition)
Global Marketing p8
by Svend Hollensen
Paperback, 808 Pages, Published 2020 by Pearson Education Limited
ISBN-13: 978-1-292-25180-6, ISBN: 1-292-25180-8

"For nearly twenty years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world."

Margeting Management, 4th Edn, EBook PDF
by Svend Hollensen
728 Pages, Published 2020 by Pearson Uk
ISBN-13: 978-1-292-35144-5, ISBN: 1-292-35144-6

"This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today."

Marketing
Principles and Practice: A management-oriented approach (Opresnik Management Guides)
by Marc Oliver Opresnik, Svend Hollensen
Paperback, 274 Pages, Published 2018 by Independently Published
ISBN-13: 978-1-72027-524-4, ISBN: 1-72027-524-6

"‘Marketing: Principles and Practice’ is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses. The aim of this book is to deal with marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. In addition, the ..."

Marketing
Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides)
by Marc Oliver Opresnik, Svend Hollensen
Paperback, 274 Pages, Published 2017 by Independently Published
ISBN-13: 978-1-5211-9959-6, ISBN: 1-5211-9959-0

"Books on marketing can inevitably be called into question as there are so many relevant works on the subject. However, many of them are either too difficult to understand, to lengthy and exhaustive or not related to practical decision making. In addition, most introductory texts deal solely with the marketing mix as the operational aspect of marketing or the strategic part. “Marketing: Principles and Practice” is different! It is an ..."

Marketing Management(3rd Edition)
A Relationship Approach
by Svend Hollensen
Paperback, 720 Pages, Published 2014 by Pearson Education
ISBN-13: 978-0-273-77885-1, ISBN: 0-273-77885-4

"Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business e ..."

Marketing Management, 3rd edn
A Relationship Approach
by Svend Hollensen
720 Pages, Published 2014 by Pearson Higher Ed
ISBN-13: 978-0-273-77888-2, ISBN: 0-273-77888-9

"New to this edition: Focus on hot topics such as customer value creation & value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ..."

Global Marketing 6th edn(6th Edition)
by Svend Hollensen
Paperback, 840 Pages, Published 2013 by Pearson
ISBN-13: 978-0-273-77316-0, ISBN: 0-273-77316-X

"The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. ..."

Essentials of Global Marketing
by Svend Hollensen
560 Pages, Published 2012 by Pearson Higher Ed
ISBN-13: 978-0-273-75657-6, ISBN: 0-273-75657-5

"The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ..."

Marketing Management(2nd Edition)
A Relationship Approach
by Svend Hollensen
Paperback, 655 Pages, Published 2010 by Financal Times Management
ISBN-13: 978-0-273-70683-0, ISBN: 0-273-70683-7

"Paperback. Pub Date :2009-12-10 Pages: 696 Language: English Publisher: Financial Times Prentice ... Marketing Management: A Relationship Approach. 2e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues. the need for creating and maintaining relationships between customers. suppliers and stakeholders. and personnel has be ..."

Global Marketing(5th Edition)
A decision-oriented approach (Financial Times (Prentice Hall))
by Svend Hollensen
Paperback, 800 Pages, Published 2010 by Prentice Hall
ISBN-13: 978-0-273-72622-7, ISBN: 0-273-72622-6

"The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions aro ..."

Marketing Planning
A Global Perspective (UK Higher Education Business Management)
by Svend Hollensen
Paperback, 400 Pages, Published 2010 by Mcgraw-Hill Higher Education
ISBN-13: 978-0-07-712713-8, ISBN: 0-07-712713-7

"The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach ..."

Essentials of Global Marketing(1st Edition)
by Svend Hollensen
Paperback, 528 Pages, Published 2008 by Prentice Hall
ISBN-13: 978-0-273-71784-3, ISBN: 0-273-71784-7

"Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global ..."

Global Marketing(4th Edition)
A Decision-Oriented Approach
by Svend Hollensen, Cram101 Textbook Reviews, Hollensen /. Benerjee
Paperback, 752 Pages, Published 2007 by Prentice Hall
ISBN-13: 978-0-273-70678-6, ISBN: 0-273-70678-0

"Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, ..."

Books by Hollensen Svend