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Books by David Machin
  | | Doing Visual Analysis(1st Edition) From Theory to Practice by David Machin, Per Ledin Paperback, 216 Pages, Published 2018 by Sage Publications Ltd ISBN-13: 978-1-4739-7299-5, ISBN: 1-4739-7299-X "Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply ..." |
 | | Randomised Clinical Trials Design, Practice and Reporting: Design, Practice and Reporting (Paperback) by David Machin, Peter M. Fayers, Bee Choo Tai Paperback, 560 Pages, Published 2021 by Wiley-Blackwell 2021-05 ISBN-13: 978-1-119-52464-9, ISBN: 1-119-52464-4 "Written by an author team with extensive experience in conducting clinical trials, this book: Provides comprehensive coverage of randomised clinical trials, ranging from basic to advanced Features several new chapters, updated case studies ..." |
 | | Visual Journalism by David Machin, Lydia Polzer Paperback, 196 Pages, Published 2015 by Red Globe Press ISBN-13: 978-0-230-36021-1, ISBN: 0-230-36021-1 "The digital age has revolutionised the look of journalism, be it online or in print. The subsequent shift to multi-media and multi-platform publishing arguably makes visual appearance and branding more important than ever. Yet visual journalism remains a relatively under-theorised and under-researched field. Visual Journalism presents a unique, critical investigation into this area. Combining theory and practice, the chapters integrate ..." |
 | | How to Do Critical Discourse Analysis(1st Edition) A Multimodal Introduction by David Machin, Dr Mayr Andrea, Andrea Mayr Paperback, 240 Pages, Published 2012 by Sage Publications Ltd ISBN-13: 978-0-85702-892-1, ISBN: 0-85702-892-8 ""How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will p ..." |
 | | Survival Analysis(2nd Edition) A Practical Approach by David Machin, Yin Bun Cheung, Mahesh Parmar Hardcover, 278 Pages, Published 2006 by Wiley ISBN-13: 978-0-470-87040-2, ISBN: 0-470-87040-0 "Well received in its first edition, Survival Analysis: A Practical Approach is completely revised to provide an accessible and practical guide to survival analysis techniques in diverse environments. Illustrated with many authentic examples, the book introduces basic statistical concepts and methods to construct survival curves, later developing them to encompass more specialised and complex models. During the years since the first e ..." |
 | | Medical Statistics A Textbook for the Health Sciences (Paperback) by Stephen J. Walters, Michael J. Campbell, David Machin Paperback, 448 Pages, Published 2021 by John Wiley And Sons Ltd, United States ISBN-13: 978-1-119-42364-5, ISBN: 1-119-42364-3 "The 5th edition of this popular introduction to statistics for the medical and health sciences has undergone a significant revision, with several new chapters added and examples refreshed throughout the book." |
 | | Introduction to Multimodal Analysis(1st Edition) (A Hodder Arnold Publication) by David Machin Paperback, 224 Pages, Published 2007 by Bloomsbury Usa ISBN-13: 978-0-340-92938-4, ISBN: 0-340-92938-3 "This groundbreaking approach to visual media analysis explains the tools to assess media and provides examples for an analytical model which can be followed. All visual media compositions, such as photographs, advertisements, newspapers, TV programs and websites, are carefully designed to create the appropriate effect on the audience. Designers use semiotic tools such as color, framing, focus, positioning of elements and font style to c ..." |
 | | Medical Statistics(4th Edition) A Textbook for the Health Sciences by Michael J. Campbell, David Machin, Stephen John Walters Paperback, 344 Pages, Published 2007 by Wiley ISBN-13: 978-0-470-02519-2, ISBN: 0-470-02519-0 "Provides students and practitioners with a clear, concise introduction to the statistics they will come across in their regular reading of clinical papers. Written by three experts with wide teaching and consulting experience, Medical Statistics: A Textbook for the Health Sciences, Fourth Edition: Assumes no prior knowledge of statistics Covers all essential statistical methods Completely revised, updated and expanded Incl ..." |
 | | The Design of Studies for Medical Research(1st Edition) by David Machin, Michael J. Campbell Paperback, 286 Pages, Published 2005 by Wiley ISBN-13: 978-0-470-84495-3, ISBN: 0-470-84495-7 "The same careful rigour imposed on the design of phase III randomised controlled trials is not always applied to medical research in other areas such as trials conducted at earlier stages of drug development. With the emphasis that is now placed on evidence-based medicine, such care and rigour will inevitably impact on these areas with increasing attention turned to the quality of design. This title describes what principles can be u ..." |
 | | Ethnographic Research for Media Studies(1st Edition) by David Machin Paperback, 192 Pages, Published 2002 by Bloomsbury Usa ISBN-13: 978-0-340-80688-3, ISBN: 0-340-80688-5 "Ethnography is a widely used and productive tool within media and cultural studies research. This unique book offers an introduction to ethnography: what it is; where it came from; how it has been used in media and cultural studies; how students can usefully use it; and what are its limitations." |
 | | Medical Statistics(3rd Edition) A Commonsense Approach, by Michael J. Campbell, David Machin, Stephen J. Paperback, 218 Pages, Published 1999 by Wiley ISBN-13: 978-0-471-98721-5, ISBN: 0-471-98721-2 "This best selling book on medical statistics has been updated and expanded to take into account recent developments and trends in the way statistics is taught and used in medicine and has new sections on summarising qualitative data including measures such as number needed to treat, logistic regression, quasi-experimental studies, and cluster randomised trials. It uses real examples taken from current literature and is highly readable a ..." |
 | | Medical Statistics(2nd Edition) A Commonsense Approach by Michael J. Campbell, David Machin Paperback, 188 Pages, Published 1993 by Wiley-Liss, Inc. ISBN-13: 978-0-471-93764-7, ISBN: 0-471-93764-9 "Provides busy medical students, nurses and doctors with a concise explanation of the underlying principles in medical statistics, yet keeps techniques in the background." |
 | | Randomized Clinical Trials(1st Edition) Design, Practice and Reporting by Peter M. Fayers, Dr David Machin, David Machin, University Of Sheffield, University Of Leicester, University Of Aberdeen, Uk And Fa Paperback, 374 Pages, Published 2010 by Wiley ISBN-13: 978-0-471-49812-4, ISBN: 0-471-49812-2 "Using examples and case studies from industry, academia and research literature, Randomized Clinical Trials provides a detailed overview of the key issues involved in designing, conducting, analysing and reporting randomized clinical trials. It examines the methodology for conducting Phase III clinical trials, developing the protocols, the practice for capturing, measuring, and analysing the resulting clinical data and their subsequen ..." |
 | | Global Media Discourse(1st Edition) A Critical Introduction by David Machin, Theo Van Leeuwen, Van Leeuwen. Ma Paperback, 200 Pages, Published 2007 by Routledge ISBN-13: 978-0-415-35946-7, ISBN: 0-415-35946-5 "Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news ..." |
 | | Media and Communication Research Methods An Introduction by Anders Hansen, David Machin, Simon Cottle Paperback, 328 Pages, Published 2013 by Palgrave ISBN-13: 978-0-230-00007-0, ISBN: 0-230-00007-X "Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media a ..." |
 | | Quality of Life(2nd Edition) The Assessment, Analysis and Interpretation of Patient-reported Outcomes by Peter M. Fayers, David Machin Hardcover, 566 Pages, Published 2007 by Wiley ISBN-13: 978-0-470-02450-8, ISBN: 0-470-02450-X "Quality of life studies form an essential part of the evaluation of any treatment. Written by two authors who are well respected within this field, Quality of Life: The Assessment, Analysis and Interpretation of Patient-reported Outcomes, Second Edition lays down guidelines on assessing, analysing and interpreting quality of life data. The new edition of this standard book has been completely revised, updated and expanded to reflect man ..." |
 | | The Anglo-American Media Connection by Jeremy Tunstall, David Machin Paperback, 296 Pages, Published 2000 by Oxford University Press ISBN-13: 978-0-19-871522-1, ISBN: 0-19-871522-6 "Margaret Thatcher, Francois Mitterrand and Brussels all pursued policies which assisted the American media inEurope.Spanning a broad range from advertising to publishing, pop music and pornography, this book also addresses the media future: ..." |
 | | Medical statistics A commonsense approach by Michael J. Campbell, David Machin Paperback, 172 Pages, Published 1990 by Distributed In The U.S.A., Canada, And Japan By A.R. Liss ISBN-13: 978-0-471-91881-3, ISBN: 0-471-91881-4 "... range of values that is likely to cover the true but unknown population value. The confidence interval is based on the concept of repetition of the ..." |
 | | Statistical Tables for the Design of Clinical Studies(Illustrated) by David Machin, Michael J. Campbell Hardcover, 224 Pages, Published 1987 by Blackwell Science Ltd Illustrated ISBN-13: 978-0-632-01275-6, ISBN: 0-632-01275-7 "The purpose of this book is to bring together old and new tables for the design of clinical trials in a format that will be of everyday use to clinicians and statisticians. Previously published tables have been expanded to encompass a more useful range of likely values, and the use of numerous examples will enable clinicians to utilize the tables at the planning stages of their studies." |
 | | News Production(Updated) Theory and Practice by Sarah Niblock, David Machin, Machin And Niblock Paperback, 208 Pages, Published 2006 by Routledge ISBN-13: 978-0-415-37141-4, ISBN: 0-415-37141-4 "Bringing to the forefront a much-needed book that bridges the gap between journalistic theory and practice, Sarah Niblock and David Machin provide here an invaluable real-life account of reporting in the context of contemporary newsrooms. Providing eight detailed ethnographies of eight different news production settings, News Production includes individual chapters that follow two news workers through their daily routines, detailing the ..." |
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