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Emarketing Excellence(4th Edition)
Planning And Optimizing Your Digital Marketing, 4Ed
by Dave Chaffey, Pr Smith, P. R. Smith, Chaffey Et Al
Paperback, 640 Pages, Published 2012 by Routledge
ISBN-13: 978-0-415-53337-9, ISBN: 0-415-53337-6

"Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seaml ..."

Digital Marketing(7th Edition)
by Dave Chaffey, Fiona Ellis-Chadwick
Paperback, 545 Pages, Published 2018 by Pearson
ISBN-13: 978-1-292-24157-9, ISBN: 1-292-24157-8

"Broschiertes Buch"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that im ..."

Chaffey(6th Edition)
Digital Marketing_p6
by Dave Chaffey, Fiona Ellis-Chadwick
Paperback, 728 Pages, Published 2016 by Pearson
ISBN-13: 978-1-292-07761-1, ISBN: 1-292-07761-1

" 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No othe ..."

Digital Marketing Excellence(5th Edition)
Planning, Optimizing and Integrating Online Marketing
by Dave Chaffey, Pr Smith, P. R. Smith
Hardcover, 690 Pages, Published 2017 by Routledge
ISBN-13: 978-1-138-19168-6, ISBN: 1-138-19168-X

"Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with ..."

Digital Business and E-Commerce Management(7th Edition)
by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, Timothy M. Henry, Frank M. Carrano
Paperback, 680 Pages, Published 2019 by Pearson
ISBN-13: 978-1-292-19333-5, ISBN: 1-292-19333-6

"· Which strategies and tactics are needed to develop and implement a Digital Business?· How do we work out where to put our investment?· What are the things that have to happen in an organisation to make a Digital Business successful?· How should businesses select the best digital technology, media and insight sources to compete? This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya H ..."

Digital Marketing Excellence(5th Edition)
Planning, Optimizing and Integrating Online Marketing
by Dave Chaffey, Pr Smith, P. R. Smith
Paperback, 690 Pages, Published 2017 by Routledge
ISBN-13: 978-1-138-19170-9, ISBN: 1-138-19170-1

Total E-mail Marketing, Second Edition(2nd Edition)
Maximizing your results from integrated e-marketing (Emarketing Essentials)
by Dave Chaffey
Paperback, 296 Pages, Published 2006 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7506-8067-7, ISBN: 0-7506-8067-9

"E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European pr ..."

Digital Marketing(5th Edition)
Strategy, Implementation and Practice
by Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer
Paperback, 698 Pages, Published 2012 by Pearson Education
ISBN-13: 978-0-273-74610-2, ISBN: 0-273-74610-3

"'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other ..."

E-Business and E-Commerce Management(4th Edition)
Strategy, Implementation and Practice
by Dave Chaffey, Cram101 Textbook Reviews
Paperback, 800 Pages, Published 2011 by Prentice Hall
ISBN-13: 978-0-273-71960-1, ISBN: 0-273-71960-2

"7.6"x10.3"x1.3"; 3.3 lb; 800 pages. Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and manager ..."

E-Business and E-Commerce Management(5th Edition)
Strategy, Implementation and Practice
by Dave Chaffey, Cram101 Textbook Reviews
Paperback, 768 Pages, Published 2011 by Prentice Hall
Mobipocket_Ebook
ISBN-13: 978-0-273-75201-1, ISBN: 0-273-75201-4

"Paperback. Pub Date :2011-10-24 Pages: 768 Language: English Publisher: Prentice Hall This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management The author. Dave Chaffey. brings his. trademarks of authority. clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary covera ..."

Internet Marketing(4th Edition)
Strategy, Implementation and Practice
by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Mr Kevin Johnston
Paperback, 736 Pages, Published 2009 by Prentice Hall
ISBN-13: 978-0-273-71740-9, ISBN: 0-273-71740-5

"The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how comp ..."

eMarketing eXcellence, Third Edition(3rd Edition)
Planning and optimising your digital marketing (Emarketing Essentials)
by Dave Chaffey, Pr Smith, Paul Russell Smith, David Chaffey
Paperback, 528 Pages, Published 2008 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7506-8945-8, ISBN: 0-7506-8945-5

"eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing ma ..."

E-Business and E-Commerce(2nd Edition)
by Dave Chaffey
Paperback, 618 Pages, Published 2004 by Prentice Hall
ISBN-13: 978-0-273-68378-0, ISBN: 0-273-68378-0

"The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case st ..."

Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing (Paperback)
by Dave Chaffey, Pr Smith, P. R. Smith
Paperback, Published 2022 by Taylor & Francis Ltd, United Kingdom, London
ISBN-13: 978-0-367-44475-4, ISBN: 0-367-44475-5

Internet Marketing(3rd Edition)
Strategy, Implementation and Practice
by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, Cram101 Textbook Reviews, Ellis-Chadwick <Chaffey, D. Chaffey
Paperback, 584 Pages, Published 2006 by Prentice Hall
ISBN-13: 978-0-273-69405-2, ISBN: 0-273-69405-7

"New features in this edition include: In-depth global cases illustrating best practice and the challenges of online marketing from well-known global e-businesses, including Amazon and eBay Updated references to the full range of digital ..."

Groupware, Workflow and Intranets(1st Edition)
Re-engineering the Enterprise with Collaborative Software
by Dave Chaffey
Paperback, 280 Pages, Published 1998 by Digital Press
ISBN-13: 978-1-55558-184-8, ISBN: 1-55558-184-6

"This comprehensive guide for system developers, IT managers and consultants focuses on how intranets, groupware and work flow technologies can be used to improve the efficiency of their organizations. The focus is on how to use these tools to support organization transformation through business process reengineering, continuous improvement or TQM programs. It gives practical guidelines for evaluating where these tools can be best used, ..."

Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice(6th Edition)
by Dave Chaffey
Paperback, 679 Pages, Published 2014 by Trans-Atlantic Publications
Illustrated
ISBN-13: 978-0-273-78654-2, ISBN: 0-273-78654-7

"This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial ..."

Business Information Systems(3rd Edition)
Technology, Development and Management for the E-business
by Dave Chaffey, Simon Hickie, Editor Andrew Greasley, Paul Bocij
Paperback, 825 Pages, Published 2006 by Financial Times Management
ISBN-13: 978-0-273-68814-3, ISBN: 0-273-68814-6

"This major text assumes no prior knowledge of IS or IT and builds both business and Information systems knowledge to enable the reader to choose the right systems, to develop them and to manage them effectively. The three-part structure to the book covers: *Introduction to business information systems *Business information systems development *Business information systems management Suitable for any IS, BIS or MIS course from UG to MBA ..."

Emarketing Excellence, Second Edition(2nd Edition)
(Emarketing Essentials)
by Dave Chaffey, Pr Smith, Paul Russell Smith
Paperback, 360 Pages, Published 2005 by Butterworth-Heinemann
ISBN-13: 978-0-7506-6359-5, ISBN: 0-7506-6359-6

"As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work w ..."

eMarketing eXcellence(1st Edition)
(Emarketing Essentials)
by Dave Chaffey, Pr Smith, Paul Russell Smith
Paperback, 360 Pages, Published 2002 by Butterworth-Heinemann
Mobipocket_Ebook
ISBN-13: 978-0-7506-5335-0, ISBN: 0-7506-5335-3

"'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.A practical guide to creating and executing e-marketing plans, this book combines establish ..."

Books by Dave Chaffey