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Books by Colin Gilligan
  | | International Marketing(Reprint) (RLE International Business): Strategy and Management by Colin Gilligan, Martin Hird Paperback, 4 Pages, Published 2014 by Routledge ISBN-13: 978-0-415-75202-2, ISBN: 0-415-75202-7 "This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sen ..." |
 | | Strategic Marketing Planning, Second Edition(2nd Edition) by Colin Gilligan Paperback, 576 Pages, Published 2009 by Taylor & Francis ISBN-13: 978-1-85617-617-0, ISBN: 1-85617-617-7 "'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. L ..." |
 | | Strategic Marketing Planning(1st Edition) (CIM Student) by Colin Gilligan Paperback, 640 Pages, Published 2003 by Butterworth-Heinemann ISBN-13: 978-0-7506-2246-2, ISBN: 0-7506-2246-6 "Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed i ..." |
 | | Strategic Marketing Management, Second Edition(2nd Edition) (Butterworth-Heinemann Marketing Series) by Colin Gilligan Paperback, 700 Pages, Published 1997 by Butterworth-Heinemann ISBN-13: 978-0-7506-2244-8, ISBN: 0-7506-2244-X "Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementa ..." |
 | | Marketing and Retail Pharmacy(Updated) by Colin Gilligan, Robin Lowe, Peter Cattee Paperback, 176 Pages, Published 1996 by Crc Press ISBN-13: 978-1-85775-202-1, ISBN: 1-85775-202-3 "Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories." |
 | | Marketing and Healthcare Organizations(1st Edition) by Colin Gilligan, Robin Lowe Paperback, 224 Pages, Published 1995 by Crc Press ISBN-13: 978-1-85775-190-1, ISBN: 1-85775-190-6 "The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a broad approach to the marketing process, highlighting some of ..." |
 | | Marketing and General Practice(1st Edition) by Robin Lowe, Colin Gilligan Paperback, 168 Pages, Published 1994 by Crc Press ISBN-13: 978-1-85775-027-0, ISBN: 1-85775-027-6 "This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which th ..." |
 | | International Marketing(Reprint) (RLE International Business): Strategy and Management by Colin Gilligan, Martin Hird Hardcover, 4 Pages, Published 2012 by Routledge ISBN-13: 978-0-415-64113-5, ISBN: 0-415-64113-6 "This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sen ..." |
 | | Strategic Marketing Management, Third Edition(3rd Edition) planning, implementation and control by Colin Gilligan, Cram101 Textbook Reviews, Dr. Tony Hines, Richard Wilson, Cti Reviews Paperback, 882 Pages, Published 2005 by Butterworth-Heinemann Kindle Ebook ISBN-13: 978-0-7506-5938-3, ISBN: 0-7506-5938-6 "This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure ..." |
 | | Strategic Marketing Management Planning, Implementation, and Control (The Marketing Series) by David J. Pearson, Colin Gilligan, R. M. Wilson, C. T. Gilligan, Richard M. S., Gilligan Wilson Paperback, 644 Pages, Published 1991 by Butterworth-Heinemann ISBN-13: 978-0-7506-0329-4, ISBN: 0-7506-0329-1 |
 | | Strategic Marketing Planning(2nd Edition) by Colin Gilligan Hardcover, 576 Pages, Published 2015 by Routledge ISBN-13: 978-1-138-13395-2, ISBN: 1-138-13395-7 "Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information ..." |
 | | Strategic Marketing Management(Workbook) Planning & Control, Analysis & Decision (The Butterworth-Heinemann Marketing Series) by Paul Fifield, Colin Gilligan Paperback, 317 Pages, Published 1995 by Butterworth-Heinemann ISBN-13: 978-0-7506-1990-5, ISBN: 0-7506-1990-2 "Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used t ..." |
 | | Marketing for Law Firms by Colin Gilligan, Andrew Williamson, Robin Lowe Paperback, 182 Pages, Published 1994 by Xpl Publishing ISBN-13: 978-1-85811-029-5, ISBN: 1-85811-029-7 |
 | | Strategic Marketing Management(4th Edition) by Colin Gilligan, Tony Hines Paperback, 600 Pages, Published 2018 by Routledge ISBN-13: 978-1-138-77520-6, ISBN: 1-138-77520-7 "Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing s core principles. This book also in ..." |
 | | Strategic Marketing Management(4th Edition) by Colin Gilligan, Tony Hines Hardcover, 600 Pages, Published 2017 by Routledge ISBN-13: 978-1-138-77519-0, ISBN: 1-138-77519-3 "Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing s core principles. This book also in ..." |
 | | Customer Care and Competitive Advantage by Colin Gilligan Paperback, 256 Pages, Published 2007 by Butterworth-Heinemann ISBN-13: 978-0-7506-6247-5, ISBN: 0-7506-6247-6 "The new consumer is young, media-savvy, fluent in advertising, brand literate and a mystery to most companies. The other new consumer is over 50, incontrol of the bulk assets and wealth of the developed economies and is also a mystery to most marketers. Marketers must redefine customer care itself - simple (but expensive) CRM systems will not help.Customer Care and Competitive Advantage explores, in two parts, the deep-seated nature of ..." |
 | | CIM Coursebook 00/01(Updated) Strategic Marketing Management: Planning and Control (CIM Diploma Workbook) by Colin Gilligan, Paul Fifield, Butterworth-Heinemann Paperback, 296 Pages, Published 2000 by Butterworth-Heinemann ISBN-13: 978-0-7506-4926-1, ISBN: 0-7506-4926-7 "Strategic Marketing Management: Planning and Control 2000-2001 is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your ..." |
 | | CIM Coursebook 99/00(5th Edition) Strategic Marketing Management, Fifth Edition: Planning and Control (Cim Workbook Series) by Paul Fifield, Colin Gilligan, Graeme Drummond, John Ensor Paperback, 200 Pages, Published 1999 by Butterworth-Heinemann ISBN-13: 978-0-7506-4359-7, ISBN: 0-7506-4359-5 "Strategic Marketing Management: Planning and Control is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further ..." |
 | | Marketing Legal Services by Colin Gilligan, Robin Lowe, Andrew Hedley Hardcover, 264 Pages, Published 1999 by Emis Professional Publishing Import ISBN-13: 978-1-85811-194-0, ISBN: 1-85811-194-3 |
 | | International Marketing Strategy and Management by Colin Gilligan, Martin Hird Hardcover, 320 Pages, Published 1986 by Croom Helm ISBN-13: 978-0-7099-3811-8, ISBN: 0-7099-3811-X "strategy and management Colin Gilligan, Martin Hird. INTERNATIONAL MARKETING STRATEGY AND MANAGEMENT Colin Gilligan and Martin Hird - CROOM HELM London • Sydney • Dover, New Hampshire fir © 1986 Colin Gilligan and ..." |
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