 | |
  | |
| Searching ... |
| 0 % | ||
| Only Books by Kevin Lane Keller | X |
  | | Marketing Management, Thirteenth Canadian Edition(13th Edition) by Peggy H. Cunningham, Kevin Lane Keller, Subramanian Sivaramakrishnan, Philip R. Kotler, Philip T. Kotler, Margaret H. Cunningham Hardcover, 816 Pages, Published 2009 by Pearson Education Canada ISBN-13: 978-0-13-206397-5, ISBN: 0-13-206397-2 " Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who ..." |
 | | A Framework for Marketing Management, First Canadian Edition(1st Edition) by Kevin Lane Keller, Peggy H. Cunningham, Philip R. Kotler, Kotler -. Keller, Margaret H. Cunningham Paperback, 337 Pages, Published 2007 by Pearson Education Canada ISBN-13: 978-0-13-121345-6, ISBN: 0-13-121345-8 "Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. " |
 | | Marketing Management, Canadian Twelfth Edition(12th Edition) by Kevin Lane Keller, Peggy H. Cunningham, Philip T. Kotler, Margaret H. Cunningham Hardcover, 800 Pages, Published 2006 by Pearson Education Canada ISBN-13: 978-0-13-128640-5, ISBN: 0-13-128640-4 "Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning." |
 | | Framework for Marketing Management AND Marketing Plan Handbook and Marketing Plan Pro by Philip T. Kotler, Marian Burk Wood, Kevin Lane Keller, Palo Alto Software, Margaret H. Cunningham Paperback, 337 Pages, Published 2006 by Prentice Hall Import ISBN-13: 978-1-4058-4674-5, ISBN: 1-4058-4674-7 |
 | | Marketing Management, Fourteenth Canadian Edition, Loose Leaf Version(14th Edition) by Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham, Philip R. Kotler, Philip T. Kotler Loose Leaf, 816 Pages, Published 2013 by Prentice-Hall, Inc. ISBN-13: 978-0-13-340135-6, ISBN: 0-13-340135-9 |
 | | Marketing Management, Fourteenth Canadian Edition(14th Edition) by Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham, Philip R. Kotler, Philip T. Kotler Hardcover, 816 Pages, Published 2012 by Pearson Education Canada ISBN-13: 978-0-13-216107-7, ISBN: 0-13-216107-9 " Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. " |
 | | Marketing Management, Fourteenth Canadian Edition, by Philip T. Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham 816 Pages, Published 2012 by Pearson Education Canada ISBN-13: 978-0-13-307675-2, ISBN: 0-13-307675-X "The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition." |
 | | Marketing Management, Global Edition by Philip Kotler, Kevin Lane Keller 607 Pages, Published 2021 by Pearson Higher Ed ISBN-13: 978-1-292-40510-0, ISBN: 1-292-40510-4 "Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment." |
 | | Brand Management for Liberty University, 1/e by Kevin Lane Keller, Larry Light, Joan Kiddon Published by Pearson Education ISBN-13: 978-1-323-14034-5, ISBN: 1-323-14034-4 |
 | | Strategic Brand Management(5th Edition) Building, Measuring, and Managing Brand Equity, Global Edition by Kevin Lane Keller, Vanitha Swaminathan Paperback, 600 Pages, Published 2019 by Pearson ISBN-13: 978-1-292-31496-9, ISBN: 1-292-31496-6 "This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective ..." |
 | | Kotler Marketing Management_p4: European Edition by Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Dr Mairead Brady, Mr Torben Hansen Hardcover, 840 Pages, Published 2019 by Pearson Education ISBN-13: 978-1-292-24844-8, ISBN: 1-292-24844-0 "The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: · A structure designed specifically to fit the way the course is taught in Europe.· Fresh European examples which make students feel at home.· The ..." |
 | | Marketing Management, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package(15th Edition) by Kevin Lane Keller, Philip T. Kotler Loose Leaf, Published 2019 by Pearson Student Edition ISBN-13: 978-0-13-616980-2, ISBN: 0-13-616980-5 |
 | | Kotler Marketing Management_p4 by Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Mairead Brady, Torben Hansen 840 Pages, Published 2019 by Pearson Higher Ed ISBN-13: 978-1-292-24847-9, ISBN: 1-292-24847-5 "This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: · A structure designed specifically to fit the way the course is taught in Europe. · Fresh European ..." |
 | | Strategic Brand Management Building, Measuring, and Managing Brand Equity, eBook, Global Edition by Kevin Lane Keller, Vanitha Swaminathan 600 Pages, Published 2019 by Pearson Higher Ed ISBN-13: 978-1-292-31499-0, ISBN: 1-292-31499-0 "This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers." |
 | | Marketing Management Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package(15th Edition) by Philip T. Kotler, Kevin Lane Keller Hardcover, Published 2019 by Pearson ISBN-13: 978-0-13-616979-6, ISBN: 0-13-616979-1 |
 | | Strategic Brand Management(5th Edition) Building, Measuring, and Managing Brand Equity [RENTAL EDITION] by Kevin Lane Keller, Vanitha Swaminathan Hardcover, 600 Pages, Published 2019 by Pearson ISBN-13: 978-0-13-489249-8, ISBN: 0-13-489249-6 |
 | | 2019 MyLab Marketing with Pearson eText -- Standalone Access Card-- for Marketing Management(15th Edition) by Philip T. Kotler, Kevin Lane Keller Misc. Supplies, Published 2019 by Pearson ISBN-13: 978-0-13-589039-4, ISBN: 0-13-589039-X |
 | | Pearson eText for Strategic Brand Management(5th Edition) Building, Measuring, and Managing Brand Equity -- Access Card by Kevin Lane Keller, Vanitha Swaminathan Misc. Supplies, Published 2019 by Pearson ISBN-13: 978-0-13-564137-8, ISBN: 0-13-564137-3 " Create profitable brand strategies by building, measuring, and managing brand equity. Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in ..." |
 | | Brand Management by Kevin Lane Keller Published by Pearson ISBN-13: 978-1-256-19374-6, ISBN: 1-256-19374-7 |
All Authors
All Bindings
All Editions
All Years
All Regions
Kevin Lane Keller
All Bindings
All Editions
All Years
All Regions