""Swing voters" occupy a central place in American political lore. Candidates court them, consultants target them, and pundits speculate constantly on which way they'll lean. But nobody has adequately defined them as a group. What exactly is a swing voter? No one really seems to know. The Swing Voter in American Politics fills this conceptual gap by bringing political scientists and pollsters together to answer four basic questions: ..."
"Updated in a new 7th edition, The New American Democracy offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics with an emphasis on elections and their importance in the American political system. The authors -- among the most well-known and well-respected scholars working in political science today --propose in their text that politicians today are perpetually engaged in the e ..."
"With an emphasis on elections and their importance in our political system, Morris Fiorina and Paul Peterson's groundbreaking text offers a stimulating, analytical approach to American government that engages students as it gives them a unique understanding of their political system as it exists and functions today. The accessibility of instant public opinion polls, the growing influence of Internet, the ubiquitous nature of the news me ..."
"Updated in a new 6th edition, America’s New Democracy provides an engaging, analytical approach to American Government that stresses the importance of elections in contemporary American politics. Written in a strong narrative voice it provides a focused and stimulating treatment of politics in the United States. The book challenges the pessimistic view that government seldom listens to ordinary people by illustrating popular influence a ..."
"With an emphasis on elections and their importance in our political system, Morris Fiorina and Paul Peterson's groundbreaking text offers a stimulating, analytical approach to American government that engages students as it gives them a unique understanding of their political system as it exists and functions today. The accessibility of instant public opinion polls, the growing influence of Internet, the ubiquitous nature of the news me ..."
" This highly affordable text provides an engaging, analytical approach to American Government that stresses the importance of elections in our political system today. Written in a strong narrative voice and brimming with student-relevant examples, America’s New Democracy provides a focused and stimulating treatment of politics in the United States. Illustrating popular influence across the political system in defense of a central the ..."
The Divided Democrats(1st Edition) Ideological Unity, Party Reform, And Presidential Elections (Transforming American Politics) by WilliamG. Mayer Paperback, 240 Pages, Published 1996 by Westview Press ISBN-13: 978-0-8133-2680-1, ISBN: 0-8133-2680-X
The Changing American Mind(1st Edition) How and Why American Public Opinion Changed Between 1960 and 1988 by WilliamG. Mayer Paperback, 518 Pages, Published 1993 by University Of Michigan Press ISBN-13: 978-0-472-06498-4, ISBN: 0-472-06498-3
"Every four years since 1996, William G. Mayer edits a book of essays on the presidential nomination process. The book consists of 8 chapters, all on various aspects of that process, including the invisible primary, the Iowa caucuses, media coverage, television advertising, campaign finance, voting behavior, and the historical origins of the process. The book has two major objectives: to present a broad overview of the presidential nomin ..."
The Uses and Misuses of Politics Karl Rove and the Bush Presidency (Hardback) by WilliamG. Mayer Hardcover, 420 Pages, Published 2021 by University Press Of Kansas United States, ISBN-13: 978-0-7006-3053-0, ISBN: 0-7006-3053-8
"This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students–this format costs significantly less than a new textbook. Updated in a new 7th edition, The New American Democracy offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics with an emphasis o ..."
"With an emphasis on elections and their importance in the American political system, this groundbreaking offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics. Noted scholars and teachers all, the authors propose in their text that politicians today are perpetually engaged in the election process—a “permanent campaign”—which has profoundly affected how our government funct ..."
"This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students–this format costs significantly less than a new textbook. Updated in a new 7th edition, The New American Democracy offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics with an emphasis on ..."
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"With an emphasis on elections and their importance in the American political system, this groundbreaking offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics. Noted scholars and teachers all, the authors propose in their text that politicians today are perpetually engaged in the election processâa “permanent campaign”âwhich has profoundly affected how our government f ..."
"This concise, highly affordable text provides an engaging, analytical approach to American Government that stresses the importance of elections in contemporary American politics. Written in a strong narrative voice and brimming with student-relevant examples, America’s New Democracy provides a focused and stimulating treatment of politics in the United States. Illustrating popular influence across the political system in defense of ..."
"Does all this mean that we are doomed to a repetition of the turnout- based
campaign of 2004, when the campaign discourse was ... Capturing Campaign
Dynamics: The National Annenberg Election Survey: Design, Method, and Data.
Oxford ..."