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Books by Terry Vavra






The Customer Delight Principle(1st Edition)
Exceeding Customers' Expectations for Bottom-Line Success
by Timothy L. Keiningham, Terry G. Vavra
Hardcover, 208 Pages, Published 2001 by Mcgraw-Hill
ISBN-13: 978-0-658-01004-0, ISBN: 0-658-01004-2

"Here's how your company can take customer satisfaction to a new level and reap the profits!. . The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of the roadblocks that you are likely to encounter. How to monitor customer delight results, including measure ..."






Loyalty Myths(1st Edition)
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Hardcover, 272 Pages, Published 2005 by Wiley
ISBN-13: 978-0-471-74315-6, ISBN: 0-471-74315-1






Aftermarketing(Updated)
by Terry G. Vavra
Paperback, 292 Pages, Published 1995 by Irwin Professional Pub
ISBN-13: 978-0-7863-0405-9, ISBN: 0-7863-0405-7






Improving Your Measurement of Customer Satisfaction(97th Edition)
A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
by Terry G. Vavra
Hardcover, 490 Pages, Published 1997 by Amer Society For Quality
ISBN-13: 978-0-87389-405-0, ISBN: 0-87389-405-7

"LaBarbera, Priscilla A. and David Mazursky, "A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process." Journal of Marketing Research 20 (November 1983): 393-404. Locker, David and David Dunt. "Theoretical and Methodological Issues in Sociological Studies of Consumer Satisfaction with Medical Care." Social Science and Medicine. 12 (July 1978): 283-292. Moore, Ellen M. and F. Ke ..."






Customer Satisfaction Measurement Simplified(1st Edition)
A Step-by-Step Guide for ISO 9001:2000 Certification
by Terry G. Vavra
Hardcover, 200 Pages, Published 2001 by Asq Pr
ISBN-13: 978-0-87389-500-2, ISBN: 0-87389-500-2






Aftermarketing, How to Keep Customers for Life Through Relationship Marketi Ng,(Illustrated)
by Terry G. Vavra, Ph D. Vavra
Hardcover, 300 Pages, Published 1992 by Irwin Professional Pub
ISBN-13: 978-1-55623-605-1, ISBN: 1-55623-605-0






The Influence of Advertising's Affective Qualities on Consumer Response
by Silk, Alvin J.|Vavra, Terry G.
Softcover, Published 2022 by Legare Street Press
ISBN-13: 978-1-01-860062-8, ISBN: 1-01-860062-0






Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
by Timothy L. Keiningham, Henri Wallard, Lerzan Aksoy, Terry G. Vavra
256 Pages, Published 2005 by John Wiley & Sons
ISBN-13: 978-0-471-74683-6, ISBN: 0-471-74683-5

"Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard . “Loyalty Myths is mandatory ... —A. “Parsu” Parasuraman, James W. McLamore Chair, University of Miami, and editor of the Journal of Service Research “ Keiningham et al. have fired a full broadside at the “managerially correct” and seemingly unassailable notion that customer loy ..."






Improving Your Measurement of Customer Satisfaction
A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
by Terry G. Vavra
509 Pages, Published 2001 by Quality Press
ISBN-13: 978-0-87389-830-0, ISBN: 0-87389-830-3

"... Terry G. Vavra, Ph.D. Library of Congress Cataloging-in-Publication Data Vavra, Terry G. Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement ..."






Aftermarketing. Cómo conservar clientes de por vida mediante el marketing de relaciones.
by Terry G. Vavra
Paperback, 287 Pages, Published 1994 by Addison- Wesley Iberoaméricana
ISBN-13: 978-0-201-62185-3, ISBN: 0-201-62185-1






Principles Of Fire Protection and Emergency Services(1st Edition)
by Terry Vavra, Nfpa Staff
Hardcover, 352 Pages, Published 2020 by Jones & Bartlett Learning
ISBN-13: 978-0-7637-8599-4, ISBN: 0-7637-8599-7

"Get a complete overview of the fire, rescue, and emergency services with the new Principles of Fire Protection and Emergency Services. Designed for use within the Principles of Emergency Services model course, this text covers everything from fire service history, culture, and terminology to the basics of chemistry and physics, fire protection systems, and strategies and tactics. Gain an understanding of the functions of organizations t ..."






The Customer Delight Principle
by Timothy Keiningham, Terry Vavra
Paperback, 208 Pages, Published 2001 by Mcgraw-Hill
ISBN-13: 978-0-07-173596-4, ISBN: 0-07-173596-8

"Comprehensive in scope yet focused in treatment, this book reveals how to dramatically increase your organization's positive customer experiences, virtually eliminate the negative, and drive your customers to new levels of repeat purchasing ..."






C?mo Medir la satisfacci?n del cliente seg?n la ISO 9001(2nd Edition)
2000
by Terry G. Vavra, Jacques Simon
Paperback, 405 Pages, Published 1900 by Ed. Fundación Confemetal
ISBN-13: 978-84-95428-94-3, ISBN: 84-95428-94-6






The Influence of Advertising s Affective Qualities on Consumer Response - Primary Source Edition
(Paperback)
by Alvin J. Silk , Terry G. Vavra
Paperback, 102 Pages, Published 2014 by Nabu Press
ISBN-13: 978-1-294-45119-8, ISBN: 1-294-45119-7






The Influence of Advertising s Affective Qualities on Consumer Response
(Paperback)
by Alvin J. Silk , Terry G. Vavra
Paperback, 102 Pages, Published 2011 by Nabu Press
ISBN-13: 978-1-178-59844-5, ISBN: 1-178-59844-6






The Influence of Advertising's Affective Qualities on Consumer Response
by Alvin J. Silk , Terry G. Vavra
Paperback, 102 Pages, Published 2017 by Andesite Press
ISBN-13: 978-1-376-15957-8, ISBN: 1-376-15957-0






The Influence of Advertising's Affective Qualities on Consumer Response
by Alvin J. Silk , Terry G. Vavra
Hardcover, 100 Pages, Published 2018 by Franklin Classics
ISBN-13: 978-0-343-20072-5, ISBN: 0-343-20072-4






The Influence of Advertising's Affective Qualities on Consumer Response
(Hardback)
by Alvin J. Silk , Terry G. Vavra
Hardcover, 100 Pages, Published 2018 by Franklin Classics Trade Press, United States
ISBN-13: 978-0-353-24063-6, ISBN: 0-353-24063-X






The Influence of Advertising's Affective Qualities on Consumer Response
by Alvin J. Silk , Terry G. Vavra
Paperback, 100 Pages, Published 2018 by Franklin Classics
ISBN-13: 978-0-343-20071-8, ISBN: 0-343-20071-6

All Authors

Terry Vavra

Timothy Keiningham

Henri Wallard

Lerzan Aksoy

Alvin Silk

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