"Here's how your company can take customer satisfaction to a new level and reap the profits!. . The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of the roadblocks that you are likely to encounter. How to monitor customer delight results, including measure ..."
Aftermarketing(Updated) by TerryG. Vavra Paperback, 292 Pages, Published 1995 by Irwin Professional Pub ISBN-13: 978-0-7863-0405-9, ISBN: 0-7863-0405-7
Improving Your Measurement of Customer Satisfaction(97th Edition) A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs by TerryG. Vavra Hardcover, 490 Pages, Published 1997 by Amer Society For Quality ISBN-13: 978-0-87389-405-0, ISBN: 0-87389-405-7
"LaBarbera, Priscilla A. and David Mazursky, "A Longitudinal Assessment of
Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive
Process." Journal of Marketing Research 20 (November 1983): 393-404. Locker,
David and David Dunt. "Theoretical and Methodological Issues in Sociological
Studies of Consumer Satisfaction with Medical Care." Social Science and
Medicine. 12 (July 1978): 283-292. Moore, Ellen M. and F. Ke ..."
"Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That
Really Work Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
. “Loyalty Myths is mandatory ... —A. “Parsu” Parasuraman, James W. McLamore
Chair, University of Miami, and editor of the Journal of Service Research “
Keiningham et al. have fired a full broadside at the “managerially correct” and
seemingly unassailable notion that customer loy ..."
Improving Your Measurement of Customer Satisfaction A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs by TerryG. Vavra 509 Pages, Published 2001 by Quality Press ISBN-13: 978-0-87389-830-0, ISBN: 0-87389-830-3
"... Terry G. Vavra, Ph.D. Library of Congress Cataloging-in-Publication Data Vavra, Terry G. Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement ..."
"Get a complete overview of the fire, rescue, and emergency services with the new Principles of Fire Protection and Emergency Services. Designed for use within the Principles of Emergency Services model course, this text covers everything from fire service history, culture, and terminology to the basics of chemistry and physics, fire protection systems, and strategies and tactics. Gain an understanding of the functions of organizations t ..."
"Comprehensive in scope yet focused in treatment, this book reveals how to dramatically increase your organization's positive customer experiences, virtually eliminate the negative, and drive your customers to new levels of repeat purchasing ..."