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Books by Shay Sayre
  | | Qualitative Methods for Marketplace Research(1st Edition) (NULL) by Dr Shay Sayre, Shay Sayre Paperback, 272 Pages, Published 2001 by Sage Publications, Inc Abridged ISBN-13: 978-0-7619-2270-4, ISBN: 0-7619-2270-9 "This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techni ..." |
 | | Entertainment and Society(2nd Edition) Influences, Impacts, and Innovations by Dr Shay Sayre, Cynthia King, Jennings Bryant Paperback, 600 Pages, Published 2010 by Routledge ISBN-13: 978-0-415-99807-9, ISBN: 0-415-99807-7 "The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, telev ..." |
 | | Entertainment and Society(1st Edition) Influences, Impacts, and Innovations by Shay Sayre, Cynthia King, Jennings Bryant Hardcover, 600 Pages, Published 2010 by Routledge ISBN-13: 978-0-415-99806-2, ISBN: 0-415-99806-9 "The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, telev ..." |
 | | Entertainment Marketing & Communication(1st Edition) Selling Branded Performance, People, and Places by Shay Sayre Paperback, 512 Pages, Published 2007 by Prentice Hall ISBN-13: 978-0-13-198622-0, ISBN: 0-13-198622-8 "Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive tech ..." |
 | | Campaign Planner for Integrated Brand Communications(3rd Edition) by Dr Shay Sayre Paperback, 160 Pages, Published 2004 by Cengage Learning ISBN-13: 978-0-324-32147-0, ISBN: 0-324-32147-3 "Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed ..." |
 | | Entertainment & Society(1st Edition) Audiences, Trends, and Impact by Dr. Shay Sayre, Dr. Cynthia M. King Paperback, 440 Pages, Published 2003 by Sage Publications, Inc ISBN-13: 978-0-7619-2548-4, ISBN: 0-7619-2548-1 "Entertainment & Society: Audiences, Trends, & Impact is the first comprehensive, theory and research-based text for upper-division courses in entertainment studies. The book provides an overview of leisure and travel in our society in a way that no other textbook accomplishes. The first of its kind, it is an intelligent tourist's guide to entertainment in modern life. The reader is treated to discussions about audiences of live and medi ..." |
 | | Campaign Planner For Promotion and Integrated Marketing Communications(2nd Edition) by Shay Sayre Paperback, 160 Pages, Published 2001 by South-Western College Pub ISBN-13: 978-0-324-15197-8, ISBN: 0-324-15197-7 "This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students ..." |
 | | Ad Campaign Planner(1st Edition) by Shay Sayre Paperback, 145 Pages, Published 1997 by South-Western College Pub ISBN-13: 978-0-538-87894-4, ISBN: 0-538-87894-0 "This workbook presents complete yet concise instructions for developing an advertising campaign for one of two accounts. Using a series of specially designed worksheets, students are guided through the process of building a campaign step-by-step. Students organize an agency; profile a target market; conduct primary and secondary research; analyze the competition; develop an industry overview; evaluate the product/service; and prepare ..." |
 | | Earth, Wind, Fire and Water(1st Edition) Perspectives on Natural Disaster by Russell R. Dynes, Shay Sayre, David A. Horne Paperback, 373 Pages, Published 1996 by Open Door / Gene Jeffers Publishers ISBN-13: 978-1-889660-00-4, ISBN: 1-889660-00-0 "Disasters have always caputured the imagination. They provide substance for moral tales about the nature of evil and suffering which fill the oral traditions and the book religions. For historians, disasters provide convenient divisions to mark the end of old eras and the beginning of new ones. Disasters, in fact, provide a major occasion for learning about the human condition. This book give insight as to "who is the victim" when a dis ..." |
 | | Qualitative Methods for Marketplace Research(Abridged) by Dr Shay Sayre, Shay Sayre Hardcover, 272 Pages, Published 2001 by Sage Publications, Inc Abridged ISBN-13: 978-0-7619-2269-8, ISBN: 0-7619-2269-5 "This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techni ..." |
 | | Campaign Planner for Integrated Brand Communications(4th Edition) by Dr Shay Sayre Misc. Supplies, Published 2011 by South-Western Pub ISBN-13: 978-0-538-49855-5, ISBN: 0-538-49855-2 "Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in teams to complete the workbook activities. Students working in teams will be exposed to ..." |
 | | Entertainment & Society(1st Edition) Audiences, Trends, and Impact by Dr Shay Sayre, Cynthia M. King Hardcover, 440 Pages, Published 2003 by Sage Publications, Inc ISBN-13: 978-0-7619-2547-7, ISBN: 0-7619-2547-3 "Entertainment & Society: Audiences, Trends, & Impact is the first comprehensive, theory and research-based text for upper-division courses in entertainment studies. The book provides an overview of leisure and travel in our society in a way that no other textbook accomplishes. The first of its kind, it is an intelligent tourist's guide to entertainment in modern life. The reader is treated to discussions about audiences of live and medi ..." |
 | | Qualitative Methods for Marketplace Research(1st Edition) by Shay Sayre Digital, 272 Pages, Published by Sage Publications, Inc ISBN-13: 978-1-4522-1582-2, ISBN: 1-4522-1582-0 "This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techni ..." |
 | | Entertainment and Society Influences, Impacts, and Innovations by Shay Sayre, Cynthia King Published 2014 ISBN-13: 978-1-282-59568-2, ISBN: 1-282-59568-7 |
 | | Campaign Planner for Integrated Marketing Communication by Shay Sayre Paperback, 250 Pages, Published 2012 ISBN-13: 978-0-538-47341-5, ISBN: 0-538-47341-X |
 | | Entertainment and Society Influences, Impacts, and Innovations by Shay Sayre, Cynthia King Digital, Published 2010 by Routledge ISBN-13: 978-1-135-83989-5, ISBN: 1-135-83989-1 "The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives - covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, telev ..." |
 | | Entertainment and Society Influences, Impacts, and Innovations by Shay Sayre, Cynthia King Digital, 600 Pages, Published 2010 by Routledge ISBN-13: 978-1-135-83995-6, ISBN: 1-135-83995-6 "The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives - covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, telev ..." |
 | | Entertainment and Society Influences, Impacts, and Innovations by Shay Sayre, Cynthia King Digital, 600 Pages, Published 2010 by Routledge ISBN-13: 978-1-135-83994-9, ISBN: 1-135-83994-8 "The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives - covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, telev ..." |
 | | Advertising, Ad Campaign Planner by Thomas C. O'guinn, Chris T. Allen, Richard J. Semenik, Shay Sayre Hardcover, Published 1998 by South-Western Pub ISBN-13: 978-0-324-09909-6, ISBN: 0-324-09909-6 |
 | | Life in a Log by George I. Schwartz Library, Published 1972 by Doubleday ISBN-13: 978-0-385-02683-3, ISBN: 0-385-02683-8 |
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