" This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources. "
Thinking in Top Management Teams a Sociocentric View of Strategic Management (Working paper series) by Mary M., James C., RoderickE. 26 Pages, Published 1991 by Western Business School, University Of Western Ontario ISBN-13: 978-0-7714-1281-3, ISBN: 0-7714-1281-9
Advertising(4th Edition) by RoderickWhite Paperback, 320 Pages, Published 1999 by Mcgraw-Hill ISBN-13: 978-0-07-709458-4, ISBN: 0-07-709458-1
"This is a revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a s ..."
Advertising The Attempt to Persuade (Understanding Global Issues) by RoderickWhite, Richard Buckley Paperback, 18 Pages, Published 1999 by Understanding Global Issues ISBN-13: 978-0-85048-721-3, ISBN: 0-85048-721-8
"The aim is to find out what the marketing industry knows about media neutral planning, and to discover what seems to be the best practice. Including case studies."
Advertising(3rd Edition) What It Is and How to Do It by RoderickWhite, Mike Waterson Hardcover, 272 Pages, Published 1993 by Mcgraw-Hill Publishing Co. ISBN-13: 978-0-07-707764-8, ISBN: 0-07-707764-4
Advertising(2nd Edition) What It Is and How to Do It by RoderickWhite Paperback, 256 Pages, Published 1988 by Mcgraw-Hill ISBN-13: 978-0-07-707077-9, ISBN: 0-07-707077-1
"A new edition of this highly recommended practical guide covering all the main aspects of advertising. The author explains in clear, simple language the basic concepts and techniques which the beginner needs to know to avoid confusion in the complex world of advertising. He includes deciding whether to advertise and choosing an agency, to planning and creating advertisements, the media mix, advertising and law, economics and foreign mar ..."
Advertising(2nd Edition) What it is and How to Do it by RoderickWhite Hardcover, 256 Pages, Published 1988 by Mcgraw-Hill Publishing Co. ISBN-13: 978-0-07-707093-9, ISBN: 0-07-707093-3
Advertising What It Is and How to Do It by RoderickWhite, Joost Elffers Paperback, 230 Pages, Published 1983 by Mcgraw-Hill Education Import ISBN-13: 978-0-07-084589-3, ISBN: 0-07-084589-1
Advertising What It Is and How to Do It by RoderickWhite Hardcover, 230 Pages, Published 1980 by Mcgraw Hill Higher Education ISBN-13: 978-0-07-084538-1, ISBN: 0-07-084538-7
001 Gastrointestinal Microbiology, Vol. 1: Gastrointestinal Ecosystems and Fermentations (Chapman & Hall Microbiology Series) by Richard E. Isaacson , Roderick Mackie , Bryan White , Bryan A. White , Bruce A. White Hardcover, 672 Pages, Published 1997 by Springer ISBN-13: 978-0-412-98361-0, ISBN: 0-412-98361-3