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Books by Roderick White






Strategic Management(8th Edition)
A Casebook
by Mary M. Crossan, Pratima Bansal, J. Peter Killing, Roderick E. White, Charlene Zietsma, Joseph N. Fry, Charlene Nicholson-Nixon
Paperback, 608 Pages, Published 2011 by Prentice Hall
ISBN-13: 978-0-13-206667-9, ISBN: 0-13-206667-X

" This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources. "






Strategic Management(7th Edition)
A Casebook
by Mary Crossan, Joseph N. Fry, J. Peter Killing, Charlene Nicholls-Nixon, Pratima Bansal, Roderick E. White
Hardcover, 592 Pages, Published 2004 by Prentice Hall
ISBN-13: 978-0-13-127823-3, ISBN: 0-13-127823-1






Gastrointestinal Microbiology(Reprint)
Gastrointestinal Microbes and Host Interactions (Chapman & Hall Microbiology Series) (Volume 2)
by Roderick I. Mackie, Bryan White, Richard E. Isaacson
Paperback, 680 Pages, Published 2012 by Springer
ISBN-13: 978-1-4757-0324-5, ISBN: 1-4757-0324-4






Strategic Management(6th Edition)
A Casebook Cdn
by Mary M. Crossan, Joseph N. Fry, J. Peter Killing, Roderick E. White
Paperback, 576 Pages, Published 2001 by Prentice Hall Canada
Import
ISBN-13: 978-0-13-066163-0, ISBN: 0-13-066163-5






Organizational Learning
Toward a Unifying Framework
by Mary M. Crossan, Henry W. Lane, Roderick E. White
36 Pages, Published 1996 by London : Western Business School, University Of Western Ontario
ISBN-13: 978-0-7714-1913-3, ISBN: 0-7714-1913-9






Thinking in Top Management Teams
a Sociocentric View of Strategic Management (Working paper series)
by Mary M., James C., Roderick E.
26 Pages, Published 1991 by Western Business School, University Of Western Ontario
ISBN-13: 978-0-7714-1281-3, ISBN: 0-7714-1281-9






Advertising(4th Edition)
by Roderick White
Paperback, 320 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-07-709458-4, ISBN: 0-07-709458-1

"This is a revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a s ..."






Advertising
The Attempt to Persuade (Understanding Global Issues)
by Roderick White, Richard Buckley
Paperback, 18 Pages, Published 1999 by Understanding Global Issues
ISBN-13: 978-0-85048-721-3, ISBN: 0-85048-721-8






The Communications Challenge(1st Edition)
A practical guide to media neutral planning
by Marie-Louise Neill, Julian Saunders, Roderick White, Janet Grimes, Peter Crawshaw, Tony Regan, Don Cowley, The Communications Challenge
Paperback, 158 Pages, Published 2004 by Writersprintshop
ISBN-13: 978-1-904623-06-9, ISBN: 1-904623-06-9

"The aim is to find out what the marketing industry knows about media neutral planning, and to discover what seems to be the best practice. Including case studies."






Advertising(3rd Edition)
What It Is and How to Do It
by Roderick White, Mike Waterson
Hardcover, 272 Pages, Published 1993 by Mcgraw-Hill Publishing Co.
ISBN-13: 978-0-07-707764-8, ISBN: 0-07-707764-4






Advertising(2nd Edition)
What It Is and How to Do It
by Roderick White
Paperback, 256 Pages, Published 1988 by Mcgraw-Hill
ISBN-13: 978-0-07-707077-9, ISBN: 0-07-707077-1

"A new edition of this highly recommended practical guide covering all the main aspects of advertising. The author explains in clear, simple language the basic concepts and techniques which the beginner needs to know to avoid confusion in the complex world of advertising. He includes deciding whether to advertise and choosing an agency, to planning and creating advertisements, the media mix, advertising and law, economics and foreign mar ..."






Advertising(2nd Edition)
What it is and How to Do it
by Roderick White
Hardcover, 256 Pages, Published 1988 by Mcgraw-Hill Publishing Co.
ISBN-13: 978-0-07-707093-9, ISBN: 0-07-707093-3






Advertising
What It Is and How to Do It
by Roderick White, Joost Elffers
Paperback, 230 Pages, Published 1983 by Mcgraw-Hill Education
Import
ISBN-13: 978-0-07-084589-3, ISBN: 0-07-084589-1






Advertising
What It Is and How to Do It
by Roderick White
Hardcover, 230 Pages, Published 1980 by Mcgraw Hill Higher Education
ISBN-13: 978-0-07-084538-1, ISBN: 0-07-084538-7






Consumer Product Development
(Pelican)
by Roderick White
Paperback, 272 Pages, Published 1976 by Penguin Books Ltd
ISBN-13: 978-0-14-021671-4, ISBN: 0-14-021671-5






Consumer product development(1st Edition)
by Roderick White
Paperback, 267 Pages, Published 1973 by Longman
ISBN-13: 978-0-582-45049-3, ISBN: 0-582-45049-7






Building the Strategically-Responsive Organization(1st Edition)
by Howard Thomas, Rod White, Donald E. O'neal, David Hurst, Don O′Neal, Thomas Et.Al.
Hardcover, 502 Pages, Published 1994 by Wiley
ISBN-13: 978-0-471-94399-0, ISBN: 0-471-94399-1






001
Gastrointestinal Microbiology, Vol. 1: Gastrointestinal Ecosystems and Fermentations (Chapman & Hall Microbiology Series)
by Richard E. Isaacson , Roderick Mackie , Bryan White , Bryan A. White , Bruce A. White
Hardcover, 672 Pages, Published 1997 by Springer
ISBN-13: 978-0-412-98361-0, ISBN: 0-412-98361-3






Gastrointestinal Microbiology Vol. II(1st Edition)
Gastrointestinal Microbes and Host Interactions (Chapman & Hall Microbiology Series)
by Roderick I. Mackie , Richard E. Isaacson , Bryan A. White , Bruce A. White
Hardcover, 680 Pages, Published 1997 by Springer
ISBN-13: 978-0-412-98371-9, ISBN: 0-412-98371-0

All Authors

Roderick White

Mary Crossan

Peter Killing

Pratima Bansal

Charlene Zietsma

Charlene Nicholls-Nixon

Joseph Fry

Bryan White

Roderick Mackie

Richard Isaacson


All Bindings

Paperback

Hardcover

Unknown


All Editions

1st Edition

2nd Edition

3rd Edition

4th Edition

6th Edition

7th Edition

8th Edition

Reprint


All Years

2009 - 2012

2001 - 2005

1997 - 2001

1993 - 1997

1989 - 1993

1985 - 1989

1981 - 1985

1977 - 1981

1973 - 1977