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Books by Robert Heath
  | | Today's Public Relations(1st Edition) An Introduction by Robert L. Heath Dr, Dr W. Timothy Coombs, Robert L., Cram101 Textbook Reviews, Robert Lawrence Heath Paperback, 560 Pages, Published 2005 by Sage Publications, Inc ISBN-13: 978-1-4129-2635-5, ISBN: 1-4129-2635-1 "Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons ..." |
 | | Rhetorical and Critical Approaches to Public Relations II(2nd Edition) (Routledge Communication Series) by Damion Waymer, Robert L. Heath, Elizabeth L. Toth Paperback, 392 Pages, Published 2009 by Routledge ISBN-13: 978-0-8058-6424-3, ISBN: 0-8058-6424-5 "This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the ro ..." |
 | | Human Communication Theory and Research(2nd Edition) Concepts, Contexts, and Challenges (Routledge Communication Series) by Robert L. Heath Dr, Jennings Bryant, Robert Lawrence Heath Paperback, 468 Pages, Published 2000 by Routledge ISBN-13: 978-0-8058-3008-8, ISBN: 0-8058-3008-1 ""Human Communication Theory and Research" introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipl ..." |
 | | Responding to Crisis(1st Edition) A Rhetorical Approach to Crisis Communication (Routledge Communication Series) by Dan Pyle Millar, Robert L. Heath, Millar Ian Mis, Bolanle A. Olaniran, Dr Timothy L. Sellnow, Jennifer Shvanda, Kathryn T. Theus, Dr Robert R. Ulmer, Linda S. Welker, David E. Williams, Shirley Willihnganz, Keith Michael Hearit, Frank E. Millar, Curt Bechler, Debra Baker Beck, William L. Benoit, Jennifer Borda, Dr W. Timothy Coombs, Jeffrey L. Courtright, Martha Dunagin Saunders, Carrie Dunn, Miriam R. Finch, Joy L. Hart, Teresa L. Holder, Sherry J. Holladay, Susan M. Huxman, Katherine N. Kinnick, Melissa Kraus, Kathie A. Leeper, Greg Leichty, Susan Mackey-Kallis, Francis J. Marra, Joseph E. Massey, Robert Lawrence Heath Paperback, 392 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4060-5, ISBN: 0-8058-4060-5 "In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage indus ..." |
 | | Handbook of Public Relations(1st Edition) by Robert L. Heath, Gabriel M. Vasquez, Robert Lawrence Heath Hardcover, 816 Pages, Published 2000 by Sage Publications, Inc ISBN-13: 978-0-7619-1286-6, ISBN: 0-7619-1286-X "NEW IN PAPERBACK! `This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics".... The extensive bibliography includes mor ..." |
 | | Public Relations Theory Capabilities and Competencies (Paperback) by Jae-Hwa Shin, Robert L. Heath Paperback, 400 Pages, Published 2021 by John Wiley & Sons Inc, United States ISBN-13: 978-0-470-65931-1, ISBN: 0-470-65931-9 "Heath, R. L., & Damion, W. (2009). Activist public relations and the paradox of the positive. In R. L. Heath, E. L. Toth, & D. Waymer (Eds.), Rhetorical and critical approaches to public relations II (pp. 195–215). New York: Routledge. Heath, R. L. ..." |
 | | Handbook of Risk and Crisis Communication(1st Edition) (Routledge Communication Series) by Robert L. Heath, H. Dan O'hair Paperback, 696 Pages, Published 2010 by Routledge ISBN-13: 978-0-8058-5778-8, ISBN: 0-8058-5778-8 "The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is li ..." |
 | | The SAGE Handbook of Public Relations(1st Edition) by Robert Lawrence Heath, Dr. Robert L. Heath Hardcover, 792 Pages, Published 2010 by Sage Publications, Inc ISBN-13: 978-1-4129-7780-7, ISBN: 1-4129-7780-0 "The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: • defining the field, seeking to explain the role public rela ..." |
 | | Social Media and Public Relations(1st Edition) Fake Friends and Powerful Publics (Routledge New Directions in Public Relations & Communication Research) by Robert L. Heath, Judy Motion, Shirley Leitch Hardcover, 234 Pages, Published 2015 by Routledge ISBN-13: 978-0-415-85626-3, ISBN: 0-415-85626-4 "Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The p ..." |
 | | The Handbook of Organizational Rhetoric and Communication(1st Edition) (Handbooks in Communication and Media) by Oyvind Ihlen, Robert L. Heath Hardcover, 536 Pages, Published 2018 by Wiley-Blackwell ISBN-13: 978-1-119-26573-3, ISBN: 1-119-26573-8 "A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations ..." |
 | | Encyclopedia of Public Relations(1st Edition) by Robert L. Heath, Robert Lawrence Heath, Inc Sage Publications Hardcover, 1,128 Pages, Published 2004 by Sage Publications, Inc ISBN-13: 978-0-7619-2733-4, ISBN: 0-7619-2733-6 "The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, com ..." |
 | | The International Encyclopedia of Strategic Communication, 3 Volume Set(1st Edition) (ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication) by Robert L. Heath, Winni Johansen, Professor Winni Johansen Hardcover, 1,868 Pages, Published 2018 by Wiley-Blackwell ISBN-13: 978-1-119-01071-5, ISBN: 1-119-01071-3 "The definitive international reference on strategic communication The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its ap ..." |
 | | Encyclopedia of Public Relations, Second Edition(2nd Edition) by Robert L. Heath Hardcover, 1,152 Pages, Published 2013 by Sage Publications, Inc ISBN-13: 978-1-4522-4079-4, ISBN: 1-4522-4079-5 "When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics i ..." |
 | | Handbook of Public Relations(1st Edition) by Dr. Robert L. Heath, Robert Lawrence Heath, Sage Publications Paperback, 816 Pages, Published 2004 by Sage Publications, Inc ISBN-13: 978-1-4129-0954-9, ISBN: 1-4129-0954-6 "Street corner society: The social structure of an Italian slum, Chicago: University of Chicago Press. Wiio, O. (1979), Contingencies of organizational communication: Studies in organization and organizational communication. Helsinki, Finland: Helsinki School of Economics. Wilcox, D. L, Ault, P. H., & Agee, W. K. (1989). Public relations: Strategies and tactics (2nd ed.). New York: HarperCollins. Wilcox, D. L., Ault, P. H., & Agee, ..." |
 | | Responding to Crisis(1st Edition) A Rhetorical Approach to Crisis Communication (Routledge Communication Series) by Dan Pyle Millar, Robert L. Heath, Dr. Robert Lawrence Heath, Millar Ian Mis, Bolanle A. Olaniran, Dr Timothy L. Sellnow, Jennifer Shvanda, Kathryn T. Theus, Dr Robert R. Ulmer, Linda S. Welker, David E. Williams, Shirley Willihnganz, Keith Michael Hearit, Frank E. Millar, Curt Bechler, Debra Baker Beck, William L. Benoit, Jennifer Borda, Dr W. Timothy Coombs, Jeffrey L. Courtright, Martha Dunagin Saunders, Carrie Dunn, Miriam R. Finch, Joy L. Hart, Teresa L. Holder, Sherry J. Holladay, Susan M. Huxman, Katherine N. Kinnick, Melissa Kraus, Kathie A. Leeper, Greg Leichty, Susan Mackey-Kallis, Francis J. Marra, Joseph E. Massey Hardcover, 392 Pages, Published 2003 by Routledge Mobipocket_Ebook ISBN-13: 978-0-8058-4059-9, ISBN: 0-8058-4059-1 "In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage indus ..." |
 | | Human Communication Theory and Research(1st Edition) Concepts, Contexts, and Challenges (Routledge Communication Series) by Jennings Bryant, Robert L. Heath Paperback, 352 Pages, Published 1992 by Routledge ISBN-13: 978-0-8058-1218-3, ISBN: 0-8058-1218-0 "This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of ..." |
 | | Strategic Issues Management(1st Edition) Organizations and Public Policy Challenges (SAGE Series in Public Relations) by Robert Lawrence Heath, Dr. Robert L. Heath Paperback, 424 Pages, Published 1997 by Sage Publications, Inc ISBN-13: 978-0-8039-7035-9, ISBN: 0-8039-7035-8 "Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations′ strategic management. It entails understanding and achieving high standar ..." |
 | | Strategic Issues Management(1st Edition) How Organizations Influence and Respond to Public Interests and Policies (Jossey Bass Business & Management Series) by Robert L. Heath Hardcover, 480 Pages, Published 1988 by Jossey-Bass ISBN-13: 978-1-55542-083-3, ISBN: 1-55542-083-4 "Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands." |
 | | Rhetorical and Critical Approaches to Public Relations II(1st Edition) (Routledge Communication Series) by Elizabeth L. Toth, Dr Robert L. Heath, Robert Lawrence Heath Hardcover, 344 Pages, Published 1992 by Routledge ISBN-13: 978-0-8058-0470-6, ISBN: 0-8058-0470-6 "This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that ..." |
 | | The Handbook of Organizational Rhetoric and Communication by Oyvind Ihlen, Robert L. Heath 536 Pages, Published 2018 by John Wiley & Sons ISBN-13: 978-1-119-26574-0, ISBN: 1-119-26574-6 "In J. Gastil & P. Levine (Eds.), The deliberative democracy handbook: Strategies for effective civic engagement in the 21st century (pp. ... The theory of communicative action (Vol. 1; T. ... Speaking of politics: Preparing college students for democratic citizenship through deliberative dialogue. ... Harriger, K. J., McMillan, J. J., Buchanan, C. M., & Gusler, S. (2016). ... (Eds.), Rhetorical citizenship and public deliberation ( ..." |
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