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Books by Joel Evans
  | | Retail Management(12th Edition) A Strategic Approach by Joel R. Evans, Barry R. Berman Paperback, 624 Pages, Published 2012 by Prentice Hall ISBN-13: 978-0-13-272082-3, ISBN: 0-13-272082-5 "The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail envir ..." |
 | | Retail Management(11th Edition) A Strategic Approach by Barry R. Berman, Joel R. Evans, Berman /. Mathur Hardcover, 688 Pages, Published 2009 by Prentice Hall ISBN-13: 978-0-13-608758-8, ISBN: 0-13-608758-2 " The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experien ..." |
 | | Retail Management(Updated) International Edition by Barry R. Berman, Joel R. Evans Paperback, 611 Pages, Published 2012 by Pearson Education Limited International Edition ISBN-13: 978-0-273-76856-2, ISBN: 0-273-76856-5 "For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan f ..." |
 | | Great Ideas In Retailing for Retail Management(11th Edition) by Barry Berman, Joel R. Evans Paperback, 175 Pages, Published 2009 by Prentice Hall ISBN-13: 978-0-13-608799-1, ISBN: 0-13-608799-X "A companion book, Great Ideas in Retailing, contains:1. Exercises (1 per chapter)â suitable to be handed in for grading or for class discussion.2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.4. A team assignmen ..." |
 | | Retail Management(8th Edition) A Strategic Approach by Barry R. Berman, Joel R. Evans, Joel Evens Hardcover, 746 Pages, Published 2000 by Pearson Education ISBN-13: 978-0-13-026334-6, ISBN: 0-13-026334-6 "Retail strategy, integrated (continued) global retailing and, 686 opportunity analysis for, 675-676 performance measures for, 678-684 planning procedures for, 675 productivity and, 677-678 scenario analysis for, 685-688 World Wide Web and, 686 objectives, 80 - 86 image (positioning), 82 - 84 pricing, see Price strategy profit, 81 sales, 80-81 overall strategy, 87-93, see also Controllable variables; Information gathering and proces ..." |
 | | Retail Management(13th Edition) A Strategic Approach by Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee Hardcover, 592 Pages, Published 2017 by Pearson ISBN-13: 978-0-13-379684-1, ISBN: 0-13-379684-1 " For courses in Retail Management. A contemporary text that helps readers thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers be ..." |
 | | Marketing by Joel R. Evans, Barry Autor Berman Hardcover, 679 Pages, Published 1996 by Pearson College Div ISBN-13: 978-0-13-242611-4, ISBN: 0-13-242611-0 "Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans." |
 | | Marketing(2nd Edition) by Joel R. Evans, Barry Berman Hardcover, 780 Pages, Published 1985 by Macmillan Library Reference ISBN-13: 978-0-02-334700-9, ISBN: 0-02-334700-7 "Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test ..." |
 | | Merchandising Math Handbook for Retail Management(1st Edition) by Barry R. Berman, Joel R. Evans, Evelyn C. Moore, Manuel Berlanga Blanco, William Israel Abraham Paperback, 69 Pages, Published 2009 by Prentice Hall ISBN-13: 978-0-13-609503-3, ISBN: 0-13-609503-8 "Book by Berman Barry R Evans Joel R Moore Evelyn C" |
 | | Marketing(11th Edition) Marketing in the 21st Century (with Online eBook Printed Access Card) by Joel R. Evans, Barry Berman Paperback, 898 Pages, Published 2009 by Atomic Dog ISBN-13: 978-1-4240-5518-0, ISBN: 1-4240-5518-0 "The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is ..." |
 | | Retail Management(6th Edition) A Strategic Approach by Barry Berman, Joel R. Evans, Evans Berman Hardcover, 800 Pages, Published 1994 by Prentice Hall College Div ISBN-13: 978-0-02-308661-8, ISBN: 0-02-308661-0 "For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice." |
 | | Marketing(5th Edition) by Joel R. Evans, Barry Berman Hardcover, 95 Pages, Published 1991 by Macmillan Library Reference ISBN-13: 978-0-02-334250-9, ISBN: 0-02-334250-1 "Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test ..." |
 | | Retail Management, Global Edition(13th Edition) by Joel R. Evans, Barry R. Berman, Patrali M. Chatterjee Paperback, 592 Pages, Published 2017 by Pearson Education Limited ISBN-13: 978-1-292-21467-2, ISBN: 1-292-21467-8 "For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good ..." |
 | | Marketing(11th Edition) Marketing in the 21st Century by Joel R. Evans, Barry Berman Paperback, 898 Pages, Published 2008 by Cengage Learning ISBN-13: 978-1-4266-4764-2, ISBN: 1-4266-4764-6 "The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is ..." |
 | | Retail Management(9th Edition) A Strategic Approach, Ninth Edition by Barry R. Berman, Joel R. Evans, Gary R. Dessler Hardcover, 608 Pages, Published 2003 by Prentice Hall ISBN-13: 978-0-13-100944-8, ISBN: 0-13-100944-3 "This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pr ..." |
 | | Principles of Marketing(3rd Edition) by Joel R. Evans, Barry R. Berman Hardcover, 640 Pages, Published 1994 by Prentice Hall College Div Unabridged ISBN-13: 978-0-02-334701-6, ISBN: 0-02-334701-5 "Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here." |
 | | Retail Management - A Strategic Approach - By Berman & Evans(10th Edition) by Barry R. Berman, Joel R. Evans, Berman/Evans Hardcover, 704 Pages, Published 2006 by Prentice Hall ISBN-13: 978-0-13-187016-1, ISBN: 0-13-187016-5 " This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and ..." |
 | | Marketing(4th Edition) by Joel R. Evans, Barry Berman Hardcover, 784 Pages, Published 1989 by Macmillan Usa ISBN-13: 978-0-02-334401-5, ISBN: 0-02-334401-6 "Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test ..." |
 | | Principles of Marketing(2nd Edition) by Joel R. Evans, Barry Berman Hardcover, 22 Pages, Published 1988 by Macmillan Coll Div ISBN-13: 978-0-02-334340-7, ISBN: 0-02-334340-0 "Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here." |
 | | Marketing 10e(10th Edition) Marketing in the 21st Century by Joel R. Evans, Barry Berman Paperback, 680 Pages, Published 2006 by Atomic Dog ISBN-13: 978-0-7593-9325-7, ISBN: 0-7593-9325-7 "The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehen ..." |
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