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Books by Gary Armstrong
  | | Principles of Marketing Scandinavian Edition Scandinavian Edition (Paperback) by Dr Anders Parment, Philip T. Kotler, Gary Armstrong Paperback, 552 Pages, Published 2020 by Pearson ISBN-13: 978-1-292-35499-6, ISBN: 1-292-35499-2 "The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers." |
 | | 2019 MyLab Marketing with Pearson eText -- Access Card -- for Marketing(13th Edition) An Introduction by Gary Armstrong, Philip Kotler Misc. Supplies, Published 2019 by Pearson ISBN-13: 978-0-13-587340-3, ISBN: 0-13-587340-1 |
 | | Principles of Marketing(16th Edition) (Newest Edition) by Philip T. Kotler, Gary Armstrong Hardcover, 736 Pages, Published 2015 by Prentice Hall ISBN-13: 978-0-13-379502-8, ISBN: 0-13-379502-0 "For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make ..." |
 | | Force for Good(12th Edition) The Catholic Guide to Business Integrity by Gary Armstrong, Philip Kotler Paperback, 672 Pages, Published 2014 by Pearson ISBN-13: 978-0-13-345127-6, ISBN: 0-13-345127-5 " Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it ..." |
 | | Principles of Marketing(14th Edition) by Philip Kotler, Gary Armstrong, Kotler And Armstrong Hardcover, 744 Pages, Published 2011 by Prentice Hall ISBN-13: 978-0-13-216712-3, ISBN: 0-13-216712-3 "Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourt ..." |
 | | Principles of Marketing(11th Edition) (Principles of Marketing) by Gary Armstrong, Philip R. Kotler, Dr Philip Kotler, Cram101 Textbook Reviews Hardcover, 768 Pages, Published 2005 by Prentice Hall ISBN-13: 978-0-13-146918-1, ISBN: 0-13-146918-5 " The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern mar ..." |
 | | Marketing(13th Edition) An Introduction, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package by Gary Armstrong, Philip T. Kotler Loose Leaf, Published 2019 by Pearson Student Edition ISBN-13: 978-0-13-598369-0, ISBN: 0-13-598369-X "NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies ..." |
 | | 2019 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing(17th Edition) by Philip T. Kotler, Gary Armstrong Misc. Supplies, Published 2019 by Pearson ISBN-13: 978-0-13-583940-9, ISBN: 0-13-583940-8 |
 | | Marketing(13th Edition) An Introduction, Student Value Edition by Gary Armstrong, Philip Kotler Loose Leaf, 672 Pages, Published 2016 by Pearson Student Edition ISBN-13: 978-0-13-413219-8, ISBN: 0-13-413219-X "NOTE: Access Code is NOT INCLUDED NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson I ..." |
 | | Marketing(10th Edition) An Introduction by Gary Armstrong, Philip Kotler, Armstrong/Kotler Paperback, 648 Pages, Published 2010 by Prentice Hall Everybook ISBN-13: 978-0-13-610243-4, ISBN: 0-13-610243-3 " With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing I ..." |
 | | Principles of Marketing, Activebook 2.0.0paper0xxii, 648 p. by Philip T. Kotler, Gary Armstrong Paperback, 648 Pages, Published 2004 by Prentice Hall ISBN-13: 978-0-13-041814-2, ISBN: 0-13-041814-5 "This paperback book is invaluable as a guide for readers interested in learning the principles of marketing." |
 | | Football Hooligans(1st Edition) Knowing the Score (Explorations in Anthropology) by Gary. Armstrong Paperback, 384 Pages, Published 2003 by Berg Publishers ISBN-13: 978-1-85973-957-0, ISBN: 1-85973-957-1 "This book examines how groups of young male fans come to be defined and identified as football `hooligans’ and challenges the assumption that violence is wholly central to the match-day experience for these supporters. Rather, the creation of identity is at the root of hooliganism, with all the cultural values and rituals, codes of honour and shame, and communal patterns of behaviour and consumption that accompany it. The author locates ..." |
 | | Mylab Marketing With Pearson Etext -- Access Card -- For Principles Of Marketing by Philip Kotler, Gary Armstrong Published 2020 by Pearson College Div ISBN-13: 978-0-13-576660-6, ISBN: 0-13-576660-5 "Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ..." |
 | | Principles of Marketing(18th Edition) by Philip Kotler, Gary Armstrong Hardcover, 736 Pages, Published 2020 by Pearson ISBN-13: 978-0-13-576659-0, ISBN: 0-13-576659-1 " This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more ..." |
 | | Principles of Marketing, Global Edtion (Paperback) by Philip T. Kotler, Gary Armstrong Paperback, 736 Pages, Published 2020 by Pearson Education Limited, United Kingdom ISBN-13: 978-1-292-34113-2, ISBN: 1-292-34113-0 "Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson Pearson MyLab Marketing MyLab(tm) is the teaching and learning platform that empowers you to reach every student." |
 | | PLP_PRINCIPLES OF MARKETING, GLOBAL EDITION. by Gary Armstrong Paperback, Published 2020 by Pearson Education Limited ISBN-13: 978-1-292-37433-8, ISBN: 1-292-37433-0 |
 | | Principles of Marketing by Philip Kotler, Gary Armstrong Hardcover, Published 2020 by Pearson ISBN-13: 978-0-13-670858-2, ISBN: 0-13-670858-7 |
 | | Marketing(14th Edition) An Introduction, Global Edition by Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Paperback, 672 Pages, Published 2019 by Pearson ISBN-13: 978-1-292-29486-5, ISBN: 1-292-29486-8 "For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital ..." |
 | | Principles of Marketing, Eighth European Edition by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He 720 Pages, Published 2019 by Pearson Uk ISBN-13: 978-1-292-26961-0, ISBN: 1-292-26961-8 "Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He ... Argos, 'Our history: a major British company', https://argosforbusiness.co.uk/about-us/story; S. Farrell, 'Argos owner Home Retail backs Sainsbury's £1.4bn takeover bid', Guardian, ..." |
 | | 2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing(13th Edition) An Introduction by Gary Armstrong, Philip Kotler Misc. Supplies, 672 Pages, Published 2017 by Pearson Student Edition ISBN-13: 978-0-13-479395-5, ISBN: 0-13-479395-1 |
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