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Books by Blythe Jim
  | | Business to Business Marketing Management(4th Edition) A Global Perspective (Paperback) by Alan Zimmerman Paperback, 520 Pages, Published 2021 by Taylor & Francis Ltd, United Kingdom ISBN-13: 978-0-367-75794-6, ISBN: 0-367-75794-X |
 | | Essentials of Marketing/Essentials of Operations Management plus MyOMLab Access Card(1st Edition) by Blythe Jim, Slack Nigel Paperback, Published 2011 by Longman Div Of Pearson ISBN-13: 978-1-4082-9977-7, ISBN: 1-4082-9977-1 |
 | | IB Mathematical Studies Standard Level Course Book(2nd Edition) Oxford IB Diploma Program (Oxford Ib Diploma Programme) by Peter Blythe, Jim Fensom, Etc Forrest Jane Paperback, 624 Pages, Published 2012 by Oxford University Press, Usa ISBN-13: 978-0-19-839013-8, ISBN: 0-19-839013-0 "The most comprehensive and correct syllabus coverage, with unrivalled guidance and support straight from the IB. This course book is completely comprehensive with over 600 pages and a free eBook, and was written with the IB so you can trust in an authoritative syllabus match. Fully addresses the new focus on the GDC. . Full syllabus coverage - the truest match to the IB syllabus, developed with the IB to exactly match IB specifications. ..." |
 | | IB Estudios Matematicos Libro del Alumno(1st Edition) Programa del Diploma del IB Oxford (IB Diploma Program) by Peter Blythe, Jim Fensom, Jane Forrest Etc Paperback, 792 Pages, Published 2016 by Oxford University Press ISBN-13: 978-0-19-833875-8, ISBN: 0-19-833875-9 "Con material de orientacion directo del IB unico en su tipo, mas de 600 paginas de practicas y la cobertura mas exhaustiva y precisa del programa de estudios, este libro del alumno ofrece una preparacion para que los estudiantes sobresalgan en la asignatura. El unico recurso ideado directamente con el IB, este libro captura perfectamente la filosofia educativa del IB de vincular las aplicaciones matematicas con ejemplos pertinentes prov ..." |
 | | Consumer Behaviour(2nd Edition) by Mr Jim Blythe, Second Edition Paperback, 472 Pages, Published 2013 by Sage Publications Ltd ISBN-13: 978-1-4462-6645-8, ISBN: 1-4462-6645-1 "Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to dispose of them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly written ..." |
 | | Consumer Behaviour(4th Edition) by Zubin Sethna, Jim Blythe Paperback, 576 Pages, Published 2019 by Sage Publications Ltd ISBN-13: 978-1-5264-5001-2, ISBN: 1-5264-5001-1 "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: F ..." |
 | | CIM Coursebook Marketing Essentials(2nd Edition) (The Official Cim Coursebook) by Jim Blythe Paperback, 186 Pages, Published 2010 by Routledge Mobipocket_Ebook ISBN-13: 978-0-08-096624-3, ISBN: 0-08-096624-1 "‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’Professor Kei ..." |
 | | Key Concepts in Marketing(1st Edition) (SAGE Key Concepts series) by Mr Jim Blythe Paperback, 232 Pages, Published 2009 by Sage Publications Ltd ISBN-13: 978-1-84787-499-3, ISBN: 1-84787-499-1 "Electronic Inspection Copy available for instructors here `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read' - Heat ..." |
 | | A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing(1st Edition) (Very Short, Fairly Interesting & Cheap Books) by Mr Jim Blythe, David Lomax Paperback, 160 Pages, Published 2006 by Sage Publications Ltd ISBN-13: 978-1-4129-3088-8, ISBN: 1-4129-3088-X "Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. Studying Marketing is packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. ..." |
 | | Marketing(1st Edition) (SAGE Course Companions series) by Mr Jim Blythe, Jim Blythe, David F. Lomax Paperback, 192 Pages, Published 2006 by Sage Publications Ltd ISBN-13: 978-1-4129-1034-7, ISBN: 1-4129-1034-X "The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment ..." |
 | | Consumer Behaviour(3rd Edition) by Zubin Sethna, Mr Jim Blythe Paperback, 502 Pages, Published 2016 by Sage Publications Ltd ISBN-13: 978-1-4739-1913-6, ISBN: 1-4739-1913-4 "Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up to date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and case ..." |
 | | 100 Great Marketing Ideas (100 Great Ideas) by Mr Jim Blythe Paperback, 208 Pages, Published 2010 by Marshall Cavendish Corp/Ccb ISBN-13: 978-0-462-09942-2, ISBN: 0-462-09942-3 "Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture ..." |
 | | OneKey CourseCompass Access Card(1st Edition) Blythe, Essentials of Marketing 3e by Blythe Jim Paperback, 4 Pages, Published 2005 by Financial Times Prentice Hall ISBN-13: 978-0-273-70342-6, ISBN: 0-273-70342-0 |
 | | Essentials of Marketing(6th Edition) by Prof Jim Blythe, Dr Jane Martin Paperback, 368 Pages, Published 2016 by Pearson Education Limited ISBN-13: 978-1-292-09844-9, ISBN: 1-292-09844-9 "Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to exc ..." |
 | | Essentials Of Marketing(3rd Edition) by Prof Jim Blythe Paperback, 354 Pages, Published 2005 by Financal Times Management Laser Printed ISBN-13: 978-0-273-69358-1, ISBN: 0-273-69358-1 "Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course." |
 | | Demarketing(1st Edition) by Nigel Bradley, Jim Blythe, Mr Jim Blythe Paperback, 240 Pages, Published 2013 by Routledge ISBN-13: 978-0-415-81648-9, ISBN: 0-415-81648-3 "We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit m ..." |
 | | Essentials of Marketing - Blythe, Prof Jim - Paperback(1st Edition) by Prof Jim Blythe Paperback, 272 Pages, Published 1998 by Financial Times/ Prentice Hall ISBN-13: 978-0-273-63021-0, ISBN: 0-273-63021-0 |
 | | International Marketing(3rd Edition) Strategy, Planning, Market Entry and Implementation by Jim Blythe, Roger Bennett, Harry Alder Paperback, 362 Pages, Published 2002 by Kogan Page Business Books ISBN-13: 978-0-7494-3808-1, ISBN: 0-7494-3808-8 "Section One explores the trading environment, covering international trade, regional analysis techniques and territories including the North Atlantic, Pacific Rim and the Third World." |
 | | Marketing Planning(1st Edition) Strategy, Environment and Context by Phil Megicks, Jim Blythe, Prof Jim Blythe, Mr Jim Blythe Paperback, 264 Pages, Published 2010 by Financal Times Management ISBN-13: 978-0-273-72471-1, ISBN: 0-273-72471-1 "Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed m ..." |
 | | The Essence of Consumer Behaviour(1st Edition) (Essence of Management: Prentice Hall Series) by Jim Blythe, Prof Jim Blythe Paperback, 200 Pages, Published 1997 by Prentice Hall Ptr ISBN-13: 978-0-13-573122-2, ISBN: 0-13-573122-4 "Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want ..." |
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