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  | | Fraud Prevention in Online Digital Advertising(1st Edition) (SpringerBriefs in Computer Science) by Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne Paperback, 53 Pages, Published 2017 by Springer ISBN-13: 978-3-319-56792-1, ISBN: 3-319-56792-6 "The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensiv ..." |
 | | Fraud Prevention in Online Digital Advertising by Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne 54 Pages, Published 2017 by Springer ISBN-13: 978-3-319-56793-8, ISBN: 3-319-56793-4 "Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne. While malicious ... Carlson M (2015) When news sites go native: Redefining the advertising-editorial divide in response to native advertising. ... Crussell J, Stevens R, Chen H (2014) Madfraud: investigating ad fraud in android applications." |
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