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  | | Selling the Invisible Biz Books to Go - A Field Guide to Modern Marketing by Harry Beckwith 272 Pages, Published 2000 by Business Plus ISBN-13: 978-0-7595-2152-0, ISBN: 0-7595-2152-2 "SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into ..." |
 | | Making Genes, Making Waves A Social Activist in Science by Jonathan R. Beckwith, Dr Jon Beckwith 242 Pages, Published 2009 by Harvard University Press ISBN-13: 978-0-674-02067-2, ISBN: 0-674-02067-7 "I chose the Istituto Internazionale di Genetica e Biofisica (IIGB) because a friend, Glauco Tocchini-Valentini, worked there. Glauco had recently discovered the central role of the enzyme RNA polymerase in the first step in gene expression— the copying of DNA into RNA. This, then, was the enzyme that rec- ognized promoter sites on the DNA and initiated the transcription of RNA. We had begun a collaboration. In Glauco's lab, I would ..." |
 | | Empires of the Silk Road A History of Central Eurasia from the Bronze Age to the Present by Christopher I. Beckwith 512 Pages, Published 2009 by Princeton University Press ISBN-13: 978-1-4008-2994-1, ISBN: 1-4008-2994-1 "This appears to mark the initial outbreak of the Black Death, the worst pandemic in recorded history. In Persia Abū Sa'id, the ... provinces (1345– 1346). “Finally, in 1351 massive epidemics began to strike throughout China yearly up to 1362, causing catastrophic population decline” (Atwood 2004: 41). Cf. McNeill (1977: 143,263). * Boyle (1968: 412). * Based on an actual modern archaeological and epidemiological examination (McNeil ..." |