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  | | Marketing Research(2nd Edition) Measurement, Method and Application by Raymond D. Kent Paperback, 384 Pages, Published 1998 by Cengage Learning Emea ISBN-13: 978-1-86152-155-2, ISBN: 1-86152-155-3 "Marketing research is a growing area of marketing. This book provides a comprehensive introduction to market researching. It begins by putting market research in context within different types of firms." |