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  | | Deception In The Marketplace(1st Edition) The Psychology of Deceptive Persuasion and Consumer Self-Protection by Peter Wright, David M. Boush, Marian Friestad Paperback, 264 Pages, Published 2009 by Routledge ISBN-13: 978-0-8058-6087-0, ISBN: 0-8058-6087-8 "This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumersâ health, welfare and financial resources, reduces peopleâs privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketersâ misl ..." |
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David Boush