"Thus , setting up a good marketing cost system can take a good deal of
expensive executive time . ... 48 – 53 ; Vishnu H . Kirpalani ro , “ Financial
Dimensions of Marketing Management , ” Journal of Marketing 37 ( July 1973 ) ,
pp 40 - 47 ; B ..."
"This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics."
Hollandbook(1st Edition) Photographic impressions of Holland by Marike /. Martin. Kers, Marijke Kers Hardcover, 144 Pages, Published 1988 by Terra Zutphen ISBN-13: 978-90-6255-362-4, ISBN: 90-6255-362-1