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  | | Sales Force Management(6th Edition) by Gilbert A. Churchill, Orville C. Walker, Neil M. Ford Hardcover, 768 Pages, Published 1999 by Mcgraw-Hill College ISBN-13: 978-0-07-238658-5, ISBN: 0-07-238658-4 "Overview: This text and casebook is a research/ theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston. This book will appeal to a variety of teaching approaches. Instructors who primarily emphasize the lecture-discussion approach will find a ..." |
 | | Sales Force Management(6th Edition) (The Irwin/Mcgraw-Hill Series in Marketing) by Gilbert A. Churchill, Neil M. Ford, Orville C. Walker, Mark W. Johnston, John F. Tanner Hardcover, 727 Pages, Published 1999 by Irwin Professional Pub ISBN-13: 978-0-07-027555-3, ISBN: 0-07-027555-6 |