Marketing Management(8thEdition) A Strategic Decision-Making Approach (Irwin Marketing) by John Mullins, Orville C. Walker Paperback, 576 Pages, Published 2012 by Mcgraw-Hill Education ISBN-13: 978-0-07-802879-3, ISBN: 0-07-802879-5
"This title offers an engaging and comprehensive overview of how American courts use research and testimony from the social sciences in reaching their decisions. It incorporates Daubert v. Merrill Dow Pharmaceuticals, Inc., the United States Supreme Court's landmark decision on scientific evidence. In addition, new Daubert-based cases are integrated throughout the text. The eighth edition offers a completely revised and up-to-date treatm ..."
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Marketing Strategy(8thEdition) A Decision-Focused Approach (Irwin Marketing) by John Mullins , Orville C. Walker Paperback, 384 Pages, Published 2013 by Mcgraw-Hill Education ISBN-13: 978-0-07-802894-6, ISBN: 0-07-802894-9