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  | | Gaining and Sustaining Competitive Advantage Barney, Jay and McEwing, Mary D. by Jay B. Barney Hardcover, 570 Pages, Published 1996 by Prentice Hall ISBN-13: 978-0-201-51285-4, ISBN: 0-201-51285-8 |
 | | What I Didn't Learn in Business School How Strategy Works in the Real World by Jay Barney, Trish Gorman Clifford, Gorman Clifford Barney Hardcover, 272 Pages, Published 2010 by Harvard Business Review Press ISBN-13: 978-1-4221-5763-3, ISBN: 1-4221-5763-6 "Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them ..." |
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