"Integrated Merchandising is a core text for courses on Merchandising and a supplementary text for courses in Retailing, Fashion and Retail Marketing. Merchandising is core to Retail studies; it concerns the selection and display of goods in retail outlets to maximise sales and profit. Integrated Merchandising covers all the key areas of buying and merchandising from sourcing to display."
Social Entrepreneurship New Models of Sustainable Social Change by DrAlexNicholls Digital, 352 Pages, Published 2006 by Oxford University Press ISBN-13: , ISBN: