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  | | The Physics of Brand Understand the Forces Behind Brands That Matter by Aaron Keller, Renee Marino, Dan Wallace Hardcover, 192 Pages, Published 2016 by How Books ISBN-13: 978-1-4403-4267-7, ISBN: 1-4403-4267-9 "If your organization is wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society.The authors leave a smile in your mind as they weave neuroscience, micro and macroeconomics and systems thinking into a narrative ..." |
 | | The Physics of Brand Understand the Forces Behind Brands That Matter by Aaron Keller, Renee Marino, Dan Wallace 192 Pages, Published 2016 by Simon And Schuster ISBN-13: 978-1-4403-4269-1, ISBN: 1-4403-4269-5 "... minds, souls, and behaviors, this book offers a comprehensive compendium of all the variables to consider for building valuable, memorable, and sustainable brands.” —Mauro Porcini SVP & Chief Design Officer, PepsiCo “Beautifully written ..." |
 | | The Physics of Brand Understand the Forces Behind Brands That Matter by Aaron Keller Published 2016 ISBN-13: 978-1-4403-4268-4, ISBN: 1-4403-4268-7 |
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